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Why advertisers like banner ads? by Daisy Stone
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Why advertisers like banner ads? |
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Advertising,Business,Communication
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It can be said that 2011 is the year of the banner ad. Before this, the banner ad has not been liked by advertisers, this filed has not been popular. But in 2011, banner ad began to be popular. There are marketing research agencies quadrupled their banner ad spending and predict that till 2015, banner ad will dominate the online advertising market with an absolute advantage. What are the reasons that banner ad develop fully in a short moment? The author analyzes that the reason that the banner ad is so hot is mainly because advertisers value its potential. We all know that the clicking rate of the general banner ad is very low, but it does not mean that the ad has no influence if there is no clicking rate. Just think that when the consumers enter the frequent site and see the same banner ad every day, it is really difficult not to pay attention to the ads. Therefore, consumers can more or less get some messages from banner ad. In addition, its production costs is low, and even has a lot of free banner maker, but the effect is amazing and influence, which is also the factor. Banner ad takes advantage of this subtle influence and become popular among advertisers. Although among all types of online add, the ads with the best effect is search ad, after all, the time that Internet users spend on search engines is limited. But banner ad is difficult, it has unknown route, but it likes old friends many times that greets you every day. In this way, the effect of ads goes deep in the heart of viewers. Therefore, if you still have doubts that why the banner ad become so popular, then you can study for those search ads and online banner maker of banner ads, which are more in-depth your heart on earth?
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