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Your online article marketing efforts are made up of several mediums: website content, external posts, eBooks, paperbacks, newsletters, infographs, video, and social media syndication. Imagine web marketing as a figurative tree, the trunk of which is made up of topics relevant to your readers and each branch a different marketing medium.  As you write web content based on one of your topics, that content can be distributed via social media, through sharing, liking, etc., and you can address the topic again in other mediums like eBooks or eNewsletters. For example, we recently posted a blog on our website that discussed the benefits of including pictures in blog posts, “Your Blog Should Be in Pictures or At Least Have Them,” which we shared on Facebook and Twitter to engage our social media audience. This topic would also make a great section in a monthly eNewsletter themed around blogging. Further, an eBook of blogging tips may even include a chapter about including pictures in blog posts. That’s not to say copy and paste the original article to other marketing mediums. Remember, Google penalizes duplicate content. Recycle the topic, not the actual content. Branches of an Online Article Marketing Tree Website Content – Most businesses take their first steps into online marketing through the content on their websites, which allows them to revisit this content to repurpose it through other marketing mediums. Website content can consist of a mixture of landing pages, authoritative articles, blog posts, etc. External Posts – Online article directories are becoming popular hubs for all sorts of topics – legal advice, health and fitness, parenting, cooking…the list goes on. Writing articles for these directories helps establish you as an authority on a particular subject or in an industry, and the directory website's integrity can help get those articles ranked higher on Google. Infographs – These can be excellent visual representations of web content from other mediums. You can even include them within website content, eNewsletters, eBooks and other mediums. Videos – Like infographs, these can be another alternative technique to visually attract your audience. You can post these on your website, YouTube channel, and even other social media outlets like Facebook. eBooks – Using the core topics within your website’s content is a great way to generate chapters of an eBook. If a general topic gets a lot of page views and comments, it can be a great topic around which to base your eBook. The articles you’ve written about that topic could serve as the basis for individual chapters. For example, if you have a lot of engagement with articles about marketing on a budget, you might base your eBook on this topic and chapters might dive into the various marketing methods that may comprise a marketing budget. Paperbacks – You could write a paperback from scratch based on previously used topics, or you can simply print your eBook and allow that to serve as a physical book handed out at conferences, provided to your clients during consultation, or mailed to clients who fill out a web form. Social Media Syndication – If you're not sharing web content and other marketing efforts on Facebook, Twitter, Google+ and LinkedIn, you're missing out on free exposure for your business. In addition to sharing existing content, social media is also an opportunity to engage and interact with your audience. eNewsletters – Similar to constructing your eBook, you could evaluate the traffic and interaction with existing blogs and articles on your website and use those to influence content included in your eNewsletter. Simplify Your Online Article Marketing Efforts One of the most efficient ways to manage your article topics to avoid duplication is to make a spreadsheet of topic ideas with columns for each branch of your web marketing tree. As you write new web content around a particular topic, list the date under the web marketing medium in which you used it. This way you won't risk covering the same topic for a particular medium. Producing fresh web content is a dedicated part of business marketing that can be time consuming for any company, big or small. If writing new content isn't on your agenda, consider We Do Web Content as a smart solution to your web content needs.
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Online article marketing, website content, web content,
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