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As a regular flier around the globe, I'd always experience the psychological shock of coming down the service levels as I transited from my Singapore Airlines flight, on to a domestic US carrier. It didn't matter whether it was American, Continental, Delta, United, or US Airways, it didn't matter if the transition was from economy to economy, or from Business class to domestic First-class, it had been an always a jarring, thump of a drop. Never mind that I was possibly the sole person in the domestic First-class who had really paid a Top class fare, matched against my upgraded cabin friends. In my life, with just about 1,000,000 flown miles on Singapore Airlines, and the top level of frequent flier ( Solitaire PPS ) achieved after five continual years of faithfulness, I've been upgraded only once. I am really not whining. It was this obsessed attention to non-dilution of their premium classes, and slavish offering of the finest client service, that put the premium classes of foreign airlines like Cathay Pacific, Emirates, Singapore Air, Virgin Atlantic, and others, way above their full service US carriers, particularly on world routes. The US "full service" carriers led the world in, to the glamorous arena of air travel, and also in, to the fall of inadequacy, with their usually substandard service, all of the way from the reservation until bag collection, or in several a case, tried luggage collection. Distributing free class upgrades like candy, only reduced the standard of service in the premium classes, and with it, brand equity, further. Twice, I have faced drinking water rationing on a global flight, both with a US carrier, both in Business or First-class. Once ex Heathrow to JFK, and once from Slack to Tokyo. Eight or ten hours with one little bottle of water? Why? The catering dep. forget to load enough water! Compare this with Emirates which offers its Top class passengers showers on-board its Airbus A380. World road soldiers will agree that Emirates and Singapore Airlines are the 2 airlines which epitomize the most lofty levels of commercial aviation passenger comfort and buyer focus, in all classes. If Emirates is the King of full service carriers, Singapore Airlines is certainly the Queen. I was startled to read, the queen has made a decision to move its guests out from her full service five star palace. On Nov four, Singapore Airlines expounded it has made a decision to start charging passengers a US$50 surcharge for confirmed exit row seats in economy class. On the same date the same airline also asserted it was lowering its fuel surcharges. This follows the moves by most US "full service" airlines, to an "a-la-carte" system, with them charging for "options" like check-in bag. Flight attendants are resisting US Airways ' moves to even charge for alcohol-free drinks, even as the airline charges for pillows and blankets. What facet of these airlines ' actions would even remotely, make us consider them "full service"? "Full dis-service" might be. Many folks have seen a mickey take of an airline statement by Insane where the "a-la-carte" system is brought to the extremes of charging for seat-belts and emergency oxygen. In 2007 we all giggled at the ludicrousness of this statement. Less than one year later on the a-la-carte system is a fact we unwillingly accept. For more information about Singapore airlines and also about Kuwait Mumbai Flights, visit our website.
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