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Facebook can promote your business by Steven Johnson
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Facebook can promote your business |
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Business
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The famous online community, Facebook, has gained tremendous popularity in the corporate world with its astonishing feature called the Facebook page. Many organizations find the Facebook page very helpful in giving an awareness of their brands to the consuming public. Business organizations prefer having a Facebook page for their products because it helps them to cut the advertising cost. The Facebook page feature is free to use for all members of the online community. It is also very easy to create. What is a Facebook page? It is one of the many features of Facebook which allows you to share stories and other interesting information about a certain person, idea, concept or brand. Ethically, only an authorized representative of the organization is permitted to create a Facebook page but technically anyone who uses Facebook can make his own Facebook page. Facebook marketing is a term in business coined from the act of using a Facebook page as a marketing strategy to promote new products and brands. The Facebook page is useful in Facebook marketing because it helps the management in determining the possibility of success for their brand. It gives them an idea of the consumer behavior towards the product. This is done by looking into the number of Facebook likes that the Facebook page has gained over a period of time. What are Facebook likes? This is an activity of your Facebook page that determines the size of your audience. When you setup a Facebook page, it becomes available to all people in the Facebook network. Once a person sees your Facebook page and hits the like button, he or she is directed to your Facebook page to find more information about your page. The good thing about Facebook likes is that it spreads the word about your Facebook page to all people in the Facebook network behind your back. You no longer need to actively promote your page to every person in your network list. The Facebook page will do the Facebook marketing task for you even while you sleep at night. Why are Facebook likes important to a facebook page? Facebook likes gather information about the behavior of the market. This behavior is very important to the business executives because it helps them in the decision – making process of the business. Facebook likes can project the amount of sales for the company’s brand. It is very useful in feasibility studies. So, the Facebook page is a helpful communication tool in Facebook marketing. It helps the organization give awareness to consumers about their products. In turn, it allows consumers
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