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Before you write a single piece of website content, there's a lot of research to be done. When you start writing content, services and tips for doing keyword research are going to be one of your greatest assets. Google plays a double role in this situation. Not only can it be a great keyword research tool, but it's also a search engine with which you're trying to gain favor when optimizing website content. Tips for Researching Keywords with Google Using Google’s auto-complete feature. Did you know that regular Google searches can generate new keyword ideas? If you've enabled Google's auto-complete in the search bar, pay attention to the suggestions it gives. Start by typing a main keyword into the search bar, such as "personal injury," but don’t hit the Enter button. Instead, watch to see what suggestions appear below the search bar. You'll see results like "personal injury protection" "personal injury attorney" and the more you type, the narrower the results become. This can lead to some niche keywords like "personal injury attorney dog bite" and they can be web content gold. Using Google’s related searches feature. Another Google trick can be done after you've searched one of your main keywords. Scroll to the bottom of the search results page and check out the "Searches related to" list. There you'll find a list of related search terms, all made into handy hyperlinks for which you can instantly see the search results. If your latest online article isn't marketing to these similar keywords, it may be time to include some of these other suggested keywords in your content strategy. Just remember that any potential keywords you find (or brainstorm) still need to be researched for competition, search volume, and ranking. Check Your Keywords with Google's Keyword Tool Google can be your ally, not your enemy, when it comes to optimizing your web content for ranking on its search result pages. In fact, Google's Keyword Tool is often the go-to for content writing services and online article marketing experts when they want to see how certain keywords perform. It's worth pointing out the two very important things the Keyword Tool allows you to do: • see what keywords Google sees as applicable to existing website content (enter the URL in the ‘Website’ field); and
• check the popularity of a keyword you want to use (enter the desired keyword in the ‘Word or phrase’ field). If you're starting a fresh website, you of course won't be able to see what keywords Google sees as applicable to your URLs because you won’t have any existing content. But if you’re evaluating your existing website, this can be a great starting point to see which keywords make sense based on your existing content. You may also check to see which keywords Google returns for your competitors’ existing content by entering their URLs. We Do Web Content is proud to fulfill the website content needs of businesses of all types across the country. Our content writing services go beyond word documents and blog posts – we provide a variety of marketing services that represent your business with the best in online article marketing, social syndication, and ePublications. Fill out our contact form or call us at 888-521-3880 to learn more about how we can help grow your website with the power of content.
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