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After finishing the website design and putting it into the internet, the following thing is how let the visitors find it, which means make website promotion. Website promotion can use other media to promote, like TV advertising, magazine advertising, keyword search on search engine, and website advertising and so on. Due to the features of convenience, practicality, good-pertinence to clients and so on, website advertising captures more and more people’s attention. It not only can selectively put into advertising according to the working field and living place of target visitors, and users’ interest and consumption habit, as well as operating system and browser type, and so on, but also can control the time of exposing to same audiences with a same advertising. Because of this, the internet site makes more and more demands of web advertising design. Just when the advertising of advertiser is fully clicked, the advertising management of site can be continued, whereas, site advertising design can be considered as one of site profit projects. Web advertising is often showed by banner, button and words. Due to higher design requirements and technical contents, as well as wider application, banner advertising is one of web subjects that people research, and there is no lack of excellent free banner makers. What is noteworthy is that most of enterprises and companies have a not realistic evaluation about the effect caused by advertising, when they use advertising to promote the website. They always hope a simple banner can attract every visitor to enter their website, checking their product and service, so that the amount of sales of the enterprise and company can increase in a short time, however, this hope is not realistic. How to grab “selling point” in target website? Generally speaking, target site where we will put into advertising will also provide products and service with many contents, so we should well know the interface contents before we put into advertising. Based on the conception of innovation, find the attractive place to the visitors on the target site and transform it into a selling point of advertising design, so as to attract part of the visitors.
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