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About the design of selling point, do think about it from the visitors’ angle, pay attention to the relations between the advertising with the web contents, so as to increase the click rate. Take a computer advertising for example, if it is on the technology website, we should emphasize the technology and the position of the technology to attract the visitors; if it is on the site of fashion products, we should make full use of the beautiful and decent, convenient and fashionable shape to attract the fashion people. If a company has different types of products and services, and hopes to use one web advertising to solve all problems and attract all people’s sight, the result is often that it does not attract anyone. Here we partition the advertising to avoid this problem: (1) Partition market should divide the products or services into different types, like automotive products, we should divide it into discount products and new technology products, and then select the most discount product and most advanced product to make advertising separately. (2) Partition design based on the target clients If you just have one product or service, and the target clients can be classified, this “partition” strategy is suitable for the web promotion. Here the target clients can be classified according to the age, income, education received, gender, living position, cultural background, career, interest and hobby, habit of web visit and so on, and then design the advertising based on the classification. The main steps of successful partition advertising are that: ? Set up the target and standard of visitors ? Set up several different types of advertising ? Create a series of login page based on the classification ? Play the advertising circularly ? Test your advertising result Some advertising has made the advertising budget delicately, and use free online banner maker to save the cost. Some website advertisings can directionally send the advertising to a certain browser in accordance with the browser type. Direction propagation and cross-country website advertising transaction has become a reality.
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