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Things Every Good Website Should Have from Web Design Birmingham Experts If you’re currently considering enlisting a specialist from web design Birmingham to build a website for your business or brand, it is important to consider what actually makes a good or even great website. After all, it’s not all about personal preference, a website should be built with the user in mind and portray your business in a productive and simple way for maximum impact. Check out the following 4 things that every great website should have… Purpose Before you get to work on building the website, it is important to nail down exactly what you want out of your launch on the internet. Defining an aim for the website can say a lot about the layout, design and navigation of the entire site so get organised and start planning the overall purpose of your website to channel a targeted and useful website that will inspire, not confuse, your visitors. User Friendliness As you may have experienced yourself, there is nothing more frustrating than visiting a website that is difficult to navigate around. According to web design Birmingham companies, the key to a great website is ease of access and usability. During the website build itself, ensure that your website is tested on various browsers such as Internet Explorer, Chrome and Firefox. Also, with a lot of people browsing the net on their mobile phones now, make sure your website can be easily viewed on the small screen with a mobile-friendly design. Visual Appeal Many internet surfers appreciate a good looking website so make yours as pretty as a picture with web design Birmingham. Strike up a style that represents your brand and is also appealing to your visitors, use visual elements to highlight the important features available on your site and use colour to make the website look and feel interesting and inviting. Useful Content Incorporating content into your website, whether that be through a blog or the site content itself, is an important element in optimising your site for search engines. Making your website a valuable part of the World Wide Web is essential, search engines like Google favour websites that have the user’s interests in mind so keeping the content available on your website informative means a useful website that will rank much highly on search engine results and be found by users much more easily. Using content to discreetly promote your brand and its authority also proves a great way to reach a wider audience as great information is shared across the social media spectrum. Find out more about improving your website with web design Northampton experts.
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