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How to Create Unique Brand Identity Design by Praveen Rastogi






How to Create Unique Brand Identity Design by
Article Posted: 05/30/2013
Article Views: 51
Articles Written: 9
Word Count: 486
Article Votes: 0
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How to Create Unique Brand Identity Design


 
Website Design,Business News,Website Promotion
A brand is a logo which gives an identity to a product or a service. It helps the consumer distinguish the product. A brand should reflect the core values of the organization. An amazing product with no brand is no good. Having a brand and creating a unique brand identity is of utmost importance to be able to make the most out of your amazing products.

Brand identity design is an amalgamation of name, logo, design, color and font. All these come together to produce a unique visual effect called as a unique brand identity design. It creates an association in the minds of the consumers. It helps the consumer identify the product and differentiate from other brands.

Follow these steps to create a unique brand identity design.

1. Unique Logo

Logo helps the consumer recognize your brand. Always have a logo that is eye catching and easy to memorize. It should have a pleasant appeal. You may hire the best logo designers to do the job for you. Having is nicely designed logo makes the job half easy for you.

2. Tag-line

A good tag-line is one which clearly defines your business or your core values. Always have a short, simple and clear tag-line that defines your business in a smart way. The tag-line and the logo; they should synergize and synchronize together. Choice of color and fonts should complement that of the logo.

3. Use of Colors and Themes

One should be very cautious in picking the right colors and themes. Nothing should go off beat. There has to be symmetry throughout the process while designing a logo or framing a tag-line or designing a website as it is one unified process.

4. Website

Make sure your website gives the same feel as your brand, logo and tag line. They all should give a same message. A creative and aesthetically beautiful website is always a pleasure to browse. You may appoint the best web designer in India and choose from different WordPress Themes to have a site that reflects your brand and helps in establishing an identity.

5. In sync with social network media

You image should be unified no matter from where it has been projected. Social networking sites are a good platform to launch and promote the brand. But one should make sure that it imparts the beliefs and values in a coordinated manner.

All these steps are very useful in developing a distinct brand identity design. It is a very simple process if one is well aware of his products, the goals, beliefs and values of the organization. So once you are clear about yourself, then it is no rocket science.

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