Copywriting services, SEO copywriting, blogging, posting, commenting all are part of content marketing. There are many marketers out there who think copywriting or content development isn't “real” marketing. They couldn't have been more wrong. Content forms an important part of strategy and all that happens in content marketing needs to be integrated to and motivated by business objectives. |
Content marketing needs to be real-time
How do you create value? By giving the consumer what he wants at his convenience is the right way of doing it but therein lies the challenge. “Youtility” is integral to your content marketing strategy – you have to be useful to existing and prospective customers and help them make decisions. Though a departure from traditional marketing, content's USP is availability and real-time response. Again, this is something SEO copywriting must abide by. Content marketers are increasingly dealing with people who like to take decisions independently rather than interact with brands. Research proves that people get in touch with a company during the final steps of making a buying decision, but not if they can help it. The days of vanity metrics are finally over.
Content is very much an active, alive process
It's universal now that developing a strategy, creating content and then posting it on a site or page is just a part of the job. The actual work starts when the writer realizes he needs to become an active participant in his own conversation. If you generate content, no one will bother. You have to be involved with it in order to see users. You need to be good at telling great, inspiring, interesting stories and help readers make decisions. The following pointers will help if you’ve hired or are planning to hire a web content service provider: - Listen to what is being spoken about to keep them interested and engaged - Be quick to answer questions - If there's a problem, take remedial action - You need to be on the lookout for new areas where you can distribute your content - Tweak or modify content to hit your audiences' sweet spot - Keep your ears open to what's being said about your industry - Know what your competition is up to
Don't make your readers look for content
In today's age of instant information generation and consumption, you slow things down if you play hard to get. Eliminating content barriers is crucial for success. You need to give away the good stuff in order to get back business – much like a symbiotic relationship. Focus on reducing the number of walls in front of the users or else they are very likely to read, share and discuss your content.
The logic is very simple: if consumers aren't being able to access content easily, you're losing business. Even Google's search algorithm ranks sites which make quality, relevant content easily available to their readers very highly. So, the next time you hire a copywriting services provider, see to it that they are aware of these trends and can help you get closer to your audience and marketing objectives.
Author Bio: Henry Smith is an experienced marketing communications professional, offering copywriting services to top agencies in digital publishing. He's a writer, blogger and an active contributor on content and social forums.
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