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In this article a suggestion is been given to the advertising agencies in Pakistan to adopt a lucrative approach and making sure that they can give the most creative output. Most of the businesses have started to acknowledge the importance of advertising. Advertising agencies in Pakistan have groomed a lot reflecting the versatility in their work which depicts the struggle and endeavour towards perfection though advertisements are still not up to the mark if compared to the advertisements created in our neighbour countries and even other parts of continents. If we talk about the advertisements that are created by India then it should be of no surprise that they have outrun us in this particular field. Even lot of Pakistani companies are tend to make their advertisements from India as nowadays Q mobile is running a mobile campaign and the model in that advertisement is an Indian actor which no doubt claims that Indian advertising agencies are still a step ahead of us. Leaving all that behind, main thing that I want to focus is on the understanding the importance of an advertisement. The advertisements must be equally or I must say more important for the advertisement agency than a business because big portion of business performance is depending on the advertisement. Trend of digital media is at its highest extent and no wonder it should be for the reason that the technology is in easy access of everybody which is giving awareness to general public not only for a specific country but for a wide region. This has certainly helped in grooming people’s mind and approach of thinking has been in a transformation shift. Digital media is setting standard and it is very important for the advertising agencies in Pakistan to understand that standard and run their advertisement campaigns according to it. Ufone has taken a great initiative and so far in Pakistan it is making the best ads. Budget is high and etc. but still they have created an image among the people that they will always show something new in their advertisements. Whenever an Ufone ad appears people usually watch and enjoy it. Similarly, advertisement agencies in Pakistan should figure out the difference, the importance, the creativity and have to do something out of the box instead of pattern following. Advertisements of Ufone have given a platform to the different advertising agencies to take an initiative because these agencies have the tendency to catch an idea and transform them into something new. So the role that should be played by advertising agencies is to enhance their approach making sure they are doing something new because low quality ads for sure creates a bad or poor impact on the consumers mind because the first thing consumer will do is comparison and if presentation is good then obviously that product will automatically taste good. So, clarifying my point of view I must further insist the advertising agencies in Pakistan to take a step and give the maximum out of minimum. How to manage the best in the least is their responsibility and once they give it a try then it is certain for sure that they will find out the way how to keep things going by experimenting it.
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