Online publishing is all about getting your audience to notice you; and SEO plays a key role here. But it's a dynamic field and a constant challenge to marketers. There are many ways to drive traffic to a site, however, deciding what to use that will be worthwhile and what to steer clear of is a tough job. |
What's more confusing for amateurs in the SEO world is the fact that techniques which worked fine for the last many years don't work anymore, and they, in fact, can backfire. Web content service has evolved over the last couple of years and the following checklist offers some of these methods which worked previously and those you should be investing in now.
1. Website content
Content was and still is king but only up to a point; true, the more content you have the better it is for you. However, “thin” content will only take you this far, no matter how much of it you have. That's precisely why article directories have been severely penalized over the last few years by search engines. The key to success now is about writing for people and not search engines. Instead of publishing assembly line garbage produced by SEO content writers all over the web, it's more effective to have original, engaging and relevant content which is targeted towards human audiences.
2. Content Diversity
Till some years ago, search engines gave importance to text content only. Webmasters used to direct all their efforts towards words, and large chunks of them. Today, content is diverse – the Internet is as much about animations, graphics, streaming videos, infographics and presentations as it is about the typed word. Now, webmasters should be prepared to diversify their offerings in order to take full advantage of the potential of the entire bouquet of mediums. SEO copywriting services should include not just text but also aligning the text to the overall scheme of things for more quality traffic.
3. Keyword targeting
On-page optimization has for long been about keyword usage. But targeted keywords have also been widely abused. Till some time back, the acceptable practice was to identify specific keywords based on the number of search queries they received in a month and then target them. The right way to go about it today is to target different keywords and go for a broader range of these. Your web content service provider should be able to assist you on this. A single or two-word key phrase is much less effective than a long-tail one because there is less competition and SEO professionals can precisely target the right type of traffic.
4. Anchor Text
The visible text that accompanies a hyperlink used to be an important element of on-page optimization but how that affected rankings has changed. The latest 2013 Penguin update has SEO content writers scurrying to their editing tables for updating anchor texts. As per the new changes, Google is penalizing sites whose anchor texts contain exact-match keywords. Now it’s wiser to diversify not just the keywords in the anchor text but also the links. True, internal and external linking is still crucial but make your anchor text fit naturally with the content and is useful for the readers.
5. Keyword Density
Keyword density has long been a favorite topic of debate between those offering SEO copywriting services and SEO professionals. But in today’s parlance, it has become a total myth, and even raises doubts about its usefulness to search engines in the past. In practice, emphasizing too much on keywords and how many times they should appear in a text will only make your content look spammy and repetitive. Though, using some keywords won’t do you any damage, insisting on achieving a set number of keywords in a given text body is counter-productive.
Author Bio: Henry Smith is a highly experienced web content service provider having worked in both print and digital communication campaigns in leading marketing and advertising companies around the world.
Related Articles -
Web Content Service, Seo content writers, Seo copywriting,