OK, formerly we've mentioned the cost versus. Time problem of the postcard versus. self-mailer or over-sized postcard. Today, let's proceed to the unavoidable query -- does dimension issue? The clear answer, once more, is...it depends upon your objectives! A postcard may suffice if you should be mailing to a multi-faceted market and need to rapidly get across a 'brand-building' concept. Here-you are creating brand-awareness and rapidly attempting to get that promotion on your prospect. But imagine if you actually need to produce a motion on the area of the recipient? The postcard can perhaps work, particularly if you're operating other media, such as for instance printing or TELEVISION, if you've a super-stunning, simple to comprehend present. If you've strong brand consciousness currently, and are just jolting the individual in to take an easy motion, like 'Save your self 1/2 down on all fits at Acme apparel this week-end' and you're sure the chance understands your brand and your area, then your postcard can perhaps work nicely. The card or self-mailer permits you to found a larger degree of detail. I'd invest the additional money about the larger format, when you yourself have an offer that requires explanation in just about any depth. That's significantly more than double the top part of the postcard. Recall, you'll need to tell the tale graphically about the card. Postcard Mailer
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