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The Many Opportunities And Challenges Of Responsive Design by Devid Smith

The Many Opportunities And Challenges Of Responsive Design by
Article Posted: 09/09/2013
Article Views: 37
Articles Written: 30
Word Count: 614
Article Votes: 1
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The Many Opportunities And Challenges Of Responsive Design

Internet Marketing
There is a greater use of responsive web design when it comes to designing web pages for different devices, including the desktop. What is responsive web designing?

The web has become an essential part of the lives of people. This is amply proved by if the tablets and smart phones that have literally become the default choice for people to connect to the internet. This changeover from the desktop to mobile means web designers to refocus on their work, more towards mobile designing. One of the approaches in this regard is responsive web design.

However, with the many benefits of responsive web design come certain problems that make it easy to lose track. Following is a discussion on the opportunities and challenges involving responsive design.

The Opportunities

In responsive web design, it is simplicity that matters the most. The aim is to bring in all screen sizes, be it a laptop or desktop screen, Smartphone or tablet in portrait or landscape mode. Here the design is done with a flexible grid. Media queries are used to find the screen size for every site visit rescaling the content accordingly. The advantages with a responsive design approach include:

Low maintenance

One needs to maintain one website in which the content remains the same across different devices while the layout changes. One can update content or correct bugs for every device at the same time. For fast changing content and updates require high maintenance that only a responsive design can help do and also save time and money. A single website can have all the resources focusing on its optimization and it is maintenance that is only needed. There is no need to handle different versions of the website separately or prioritize your work.

Brand consistency

It becomes much easier to keep up a uniform brand identity with one website for both the desktop and mobile screens. There is no need for style guides for communication between different parties like different agencies for your website working on both the mobile and desktop versions.


There is high user friendly approach with responsive web design. Your visitor will be able to relate your brand better on recognizing your website on mobile and also knows on ways to use it. The consistency of style and content is important for users using different devices. This makes it important to meet the expectations of the user. This way, user will find it easy to navigate the website.

No redirects

If there is one website for different websites, the URLs for the same page also deliver the same content to users as well. One need not worry about redirecting between numerous devices. If you are making a promotion of a link, it is better for you to be sure that people are having a direct access, without their location or on ways of visiting the website. As for example, your newsletters can be opened on a mobile device or on a laptop without the need to open it in some particular device. It is important that content should be available both on a mobile or other devices.

Load Time

Visitors accessing your website will find it easy to download big chunks of data like special animation or big images using stable Wi-Fi or cable connection, whereas Mobile users using 3g or 4G connections will be content with little data as possible.

Author: Zoom Web Media is a leading digital company providing Web Designing Services in Hearst. They are the leader, when it comes to SMP packages and CMS development in Canada. They know how to help your business yield maximize the return while surviving against different web based organizations.

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