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mobile research is faster because: - Mobile technology is part of most people's lives. Almost everyone has one. It makes people who are hard to reach become reachable. It is the most convenient way to reach out to people from all over the globe. Any research done on an international platform can communicate with their respondents easier because of mobile technology. - The tools needed by a respondent in accomplishing their tasks are readily available in their mobile phones and gadgets. If they need to shoot a video to capture specific scenarios or snap a picture of an important item or concept, it can be done simply with a few clicks of the button. Audio recording is available in both smart and feature phones. Recording a conversation, a song, a comment or idea can easily be done because of its availability in mobile tech. - Mobile technology is no longer a luxury but a necessity. An extension of themselves. Everything that caters to their personal and professional needs can be found in their mobile technology. A few minutes in someone's phone or laptop an tell you about who the owner is, what they like, what they're interested in, what songs they listen to, what movies they watch, what social media sites they're part of and the list goes on. Clearly, if a researcher wants to go inside the mind of a consumer - mobile research is their ticket. - For respondents, mobile research is also convenient. They an do all their tasks with the tools in their phone and upload it directly onto the marketing research's database through their apps. - It is the respondent's comfort zone. Reaching our to respondents through his or her mobile tech doesn't make the respondent uncomfortable. They feel totally in control - which is vital in gathering information. This puts the respondent in a perfect state in sharing their thoughts and emotions. Not only does mobile research have a fast turn around, but it also provides the most accurate data available out there today. ">Like their clients, researchers aim to gather information in a quick and timely manner. Mobile research is one of the fastest methods of obtaining data. In this tough world full of competition, researchers, if possible, would like to climb into the worlds and minds of their respondents and pick out relevant data like picking fruits from the tree of wisdom. What better way than using mobile research? The turn around with mobile research is faster because: - Mobile technology is part of most people's lives. Almost everyone has one. It makes people who are hard to reach become reachable. It is the most convenient way to reach out to people from all over the globe. Any research done on an international platform can communicate with their respondents easier because of mobile technology. - The tools needed by a respondent in accomplishing their tasks are readily available in their mobile phones and gadgets. If they need to shoot a video to capture specific scenarios or snap a picture of an important item or concept, it can be done simply with a few clicks of the button. Audio recording is available in both smart and feature phones. Recording a conversation, a song, a comment or idea can easily be done because of its availability in mobile tech. - Mobile technology is no longer a luxury but a necessity. An extension of themselves. Everything that caters to their personal and professional needs can be found in their mobile technology. A few minutes in someone's phone or laptop an tell you about who the owner is, what they like, what they're interested in, what songs they listen to, what movies they watch, what social media sites they're part of and the list goes on. Clearly, if a researcher wants to go inside the mind of a consumer - mobile research is their ticket. - For respondents, mobile research is also convenient. They an do all their tasks with the tools in their phone and upload it directly onto the marketing research's database through their apps. - It is the respondent's comfort zone. Reaching our to respondents through his or her mobile tech doesn't make the respondent uncomfortable. They feel totally in control - which is vital in gathering information. This puts the respondent in a perfect state in sharing their thoughts and emotions. Not only does mobile research have a fast turn around, but it also provides the most accurate data available out there today.
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mobile research, marketing research. mobile qualitative,
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