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Everybody is talking about building your personal brand: being present in social media, networking, and all that jazz. But ironically, how will you stand out in the crowd if everybody is doing the same ‘branding’ thing? Let’s get this straight for you. Here’s a Resume Professional Writers’ review about real personal branding: 1. Have a particular niche Determine what you’re good at. But it’s not as easy as it sounds. You may see yourself as an excellent speaker, but your friends and the people around you may honestly classify you as average. You may hate cooking, but your broods may tell you that you’re a silent chef. If in doubt, ask a lot of people. Remember, there are only three deciding factors when picking your area of expertise: first, people must agree that you’re good at it; second, you must like doing it; and third, it must be particular that you won’t have to compete with a giant and look like a copycat. 2. Be genuine A brand can never stand with advertising alone. If you’re going to establish a personal brand, you have to live by it, embrace it, and project it. Be authentic with your brand and you’ll never look inconsistent. What’s more, you’ll never have to interrupt people when you promote/advertise/brag about yourself. Now, a real brand is something that is just honestly you. You don’t need to fake it. You don’t need to invent it. You have to find it and grow it. 3. Have a signature style Have something that people will always remember, be it your working style, or your fashion, or your boldness, or anything that will complement your personality and skills. It is important, because the way you do things are the very things that reflect your virtues. So let’s take a peek to some of the most famous personal brands: Steve Jobs has his black turtleneck, Oprah has her empathetic way of speaking, and Nelson Mandela has his humble smile. What about you? 4. Build online presence Without online media, you can’t get a publicity that is any further than your second degree relationships. If you want to get serious about making people aware that you exist, build a website. Then interact with other netizens. Then be the most searchable on Google for your name. Why all this bother, you say? Because people don’t love Steve Jobs for his turtleneck, they loved him for his ideas. Nelson Mandela was not respected because of his smile; they loved him for his ideas. And the same thing applies to you. Resume Professional Writers reviews that you need to share your ideas in order to be a like able brand. And there’s no better place for sharing than the World Wide Web.
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