Choose the satisfied goods, play an order, and then complete the purchase; the whole process may finish less than a minute. For buying clothes, the fast pace of the net shopping experience may be more suitable for men. |
So many E-commerce companies include clothes websites and jewelry websites which wholesale charms have joined the menswear field. The fight on the internet for male's consumption has been started.
If you used to visit Shopbop, you would find out a new option "East Dane" next to "Shopbop", it is male's version of the online mall of Shopbop, just begin in early September. East Dane's shopping interface is very simple which is different from Shopbop that provide dazzling shopping experience. The CEO of ShopBop and East Dane considered, male don't like the feminine shopping website, don't want to choose an item in hundreds of brands. What they need is just a mature dressing system and some smart tips.
Male like to see fewer options, and more simplify navigation. Male are more inclined to trust the expert's advice, rather than a friend discussion and they are more likely to buy brands that they have purchased before. The research result of Amazon showed, male think that the face of models can divert their attention; they don't like the fast pace of item updates and don't want to look like a "gift" package have been sent to their houses; they may have different feelings about post and sales return with women.
Actually, male prefer the shops only for male, even on the internet, instead of browsing the site which is filled with all kinds of women's products. This is the reason that male's fashion website began to emerge in endlessly. As it turns out, male will have no desire to shop when male's and women's clothing are together on a site. This is just like the male's clothing monopoly floor in a mall, but women will have desire to choose clothes for male.
"In my opinion, men will feel complex sometimes, they have no interest in these things or they have no time", the supervisor of Mr.Porter said, "We just don't want to obstruct the guests. Shopping should be a delicate and impassive process”
Differ from the women shopping websites, men's will provide videos for the clothes by the designer of the site, such as how to wear blazer in less than 60 seconds. Male hope things go simply and quickly, they don't want to be found they are browsing the shopping website in the office.
Mr.Porter will avoid using the images of celebrities and models, and just highlighting some former stars. If you say "you will know how to get the outfits that Brad Pitt wore in the Golden globe awards ceremony", they will say "Get out". But they will say "Wow, so cool" when they see the pictures of Kelly or Kerry. Meanwhile, for the men's shopping sites, they need provide more thoughtful size selection, some very Power, influence and sexy men are wearing XXXL, their sizes are just as wide as their life.
Online fashion for men will be a trend in the future. When you know the men’s habits on online shopping, your site will have great competition in the fight.
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