If you want to know how to use the AdWords Keyword Suggestion Tool for keyword research, then you have definitely come to the right place. In this article I am going to briefly explain what the tool is, then explain how to use it and how you can use the information it generates to help you with your internet marketing. |
What is the AdWords Keyword Suggestion Tool?
The AdWords Keyword Suggestion Tool is a tool provided by Google to help people who use their AdWords Pay Per Click advertising service. It is designed to help them find the best keywords for their PPC campaigns.
However, that is not to say that the tool can only be used for PPC ads. It can be used by anybody who wishes to find keywords for their internet marketing campaigns, whether it be for articles, websites, blogs, or even pages on sites such as Squidoo and Hubpages.
How to Use the AdWords Keyword Suggestion Tool
There are two main methods of using the tool. One is to enter some seed keywords, and the tool will go off and find related keywords. The other method is to enter the website address of an existing website (either yours or somebody else's), and it will analyse that websites and generate a bunch of keywords it thinks is relevant to the site.
The keywords generated by the tool will show how much each phrase gets searched for. This enables you to see which phrases are more likely to get you a lot of search traffic. However, here's a tip: Stay away from keywords with the highest number of searches, as you can pretty much be sure that there will already be loads of web pages for those keywords.
Also, it's best to stay away from anything that's less than 3 words long. So don't bother with anything such as "weight" or "lose weight", but instead go for longer phrases such as "lose weight fast" or "how to burn fat fast".
So, keeping that all in mind, scan down the list and pick out a bunch of phrases that you like and save these in a text file. Next, go to Google, and for each phrase, type it in like:
all in title:your keyword phrase
What this does is it shows all (and only) those websites listed on Google that have all of those words in the title. This gives you a good indication of how many sites are trying to optimize for that phrase, because anyone trying to optimize for a specific keyword will ALWAYS include it in the page title. Any phrase that is 1,000 or less is definitely worth using.
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