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For girls, buying clothes is not always a pleasant experience especially when you choose the internet. Even with rich modern social shopping methods - Virtual fitting room and 3D quantity body to choose clothes, the accuracy is less than the physical store fitting room. Even if it won't go wrong that you choose minimum size for many years, but you will only have a sigh when you get the white dress which is cream-colored and the texture dropped significantly, as well as the nuance of the images. What the most important is maybe you don't know your figure as you imagine. People always talk about the future of the retail business, but it will be difficult for the online shop catch up with physical stores. So the Fitting Lifter has come into being. This phrase appears after the popular of the e-commerce. To put it simply, Fit Lifter has experienced real goods in the entity shop, at the same time, they will purchase the goods on Amazon or other sites with cheap price. It is also said "try offline and order online". We are the Fit Lifter with different degrees. Originally, it is a book, electrical appliances, furniture, but now, it has a wide choice, clothes, shoes, jewelry, perfume and bra. Among them, the shoe has the highest demands on comfort and it's very hard to standardize. At least in New York, a growing number of shoe stores began to pay attention to these customers, they tried all their favorite styles and leave empty-handed with ease. The shopkeeper is depressed by this, so does wholesale charms and pendants suppliers and others. This seems to add salt in the wound for the stores. They have kinds of methods to please the customer, bright lights and soothing music, but the customers don't purchase anymore. So in Britain there are some clothing retailers to make the customer pay for fitting. In New York, there's a store posted distinctive signs at the gate, "To pay 5% of the cost for fitting, but if you buy it in the end, this charge will be waived ". It's difficult to measure this with morality. Why? On one hand, online shopping has many advantages: cheap price, provide home delivery service, even with samples. Almost every brand in New York has online shops, some provide extra discount, and they are searching and grasping potential customers. On the other hand, people need physical stores as well; you can enjoy the good time and great service here. If you are the VIP of some stores, maybe enjoy the presell party of new season opening. Whether online or offline, people just want to buy or rent the most desirable goods with reasonable price. Rent the Runway which is specially made for the party city - New York, has been the most loudest fame investment for Conde nast Group. They know people don’t purchase an expensive dress for a banquet. You can leave the price tag until the banquet is over and return it, but if you don't want the awkwardness and smiles on the back, rent will be more graceful.
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