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Writing quality content for the web is much different than crafting content for a magazine or print medium. Even many experienced writers make mistakes when it comes to SEO article writing. Part of the problem comes as a result of a lack of writers staying up-to-date with the changes that are occurring in the ways that search engines like Google are indexing and ranking website content. Writers also make mistakes simply because they don’t know any better, haven’t been told or are unaware of a particular change that may have occurred in the industry standards. Writing for Search Engines SEO article writing is about more than just appeasing the search engines. The number one mistake that an article writer can make is to write content that only has the search engines in mind and does not consider the reader as part of the overall content strategy. In fact, some pros recommend that when writing content for SEO purposes, the absolute best thing that the writer can do is to forget about the search engines all together and focus on writing what the reader will want to see. Generating Bland or Boring Content SEO article writing should not be boring or bland! If the content is boring, lacks interest or is otherwise bland, your readers will not engage, they will not read it all, they will not share it and if they do comment on it, the comments will likely be bad. The sad truth of the matter is, many SEO article writers shift their focus from writing for people to writing for the search engines and when this happens, boring content is almost certain to arise out of the mix. Copying Content in Any Manner Even experienced writers make mistakes, especially when it comes to copying content. It can be challenging to find a new twist on an already saturated topic when writing an SEO article, but the challenge is what will make the content exciting. No matter how many times a particular subject has been approached, it’s important to find a new, exciting, un-discovered twist to the topic in order to keep readers interested. Remember, even SEO articles should be written with the reader in mind! Poor Linking SEO article writing is not just about providing high quality, engaging content to the reader. It’s also about showing the reader and the search engines that you are an expert in the subject matter. Poor linking, such as linking to other sites that lack quality content or that do not relate directly to the content that is being viewed can leave a reader, and the search engines, feeling cheated. It’s important to always make sure that links take the reader to other pages that will provide relevant, high quality content that highlights that topic at hand or provides some added insight that is worth taking the time to read. Poor Grammar It cannot be said enough, poor grammar turns visitors away and reduces credibility no matter what the topic. Even SEO article writing requires that close attention be paid to the grammar of the copy and the wording throughout the page. Content that is riddled with mistakes can dramatically jeopardize the credibility of the writer or the website for which the content is published on. Since Google Authorship and other elements of today’s ranking algorithms focus heavily on creating a persona of expertise and credibility online, grammatical errors cannot be tolerated. Beez Content is a professional copywriting company headquartered in Las Vegas that specializes in providing affordable SEO-friendly content to businesses around the world. A team of expert copywriters, bloggers and journalists craft unique content for websites, articles, blog posts, newsletters, press releases, ebooks, video scripts and more. For more information, visit http://www.beezcontent.com.
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