Expertis say that ban on advertising of tobacco and cigarettes is important in the fight to eliminate smoking addiction, as the tobacco industry depends on ads to guarantee cigarette use stays at or above a certain level. Rob Moodie, a professor of public health at the University of Melbourne, on Saturday said that tobacco industry is too strong, even if you implement any tobacco control regulation. He said Indonesia would be endlessly burdened by the health effects of cigarettes smoking unless it could stop the influence of the tobacco industry. Info presented by Global Adults Tobacco Survey demonstrates the prevalence of cigarette smoking among adults in Indonesia stood at 34.8%, comprising 67.4% in men and 4.5% in women. “My biggest concern when I look at the smoking data in Indonesia is not that 67% of Indonesian men smoke, but that 40 percent of 13 to 15-year-old adolescents here are smokers,” Moodie told The Jakarta Post. He said through advertising, cigarette smoking became a part of normal life. A big number of advertising reminds people that it is cool to smoke, you are a better person if you smoke, you are a more attractive person if you smoke, all of these things. Isn't ir? Government Regulation No.109/2012 on tobacco regulation places tighter restrictions on tobacco ads in mass media. On TV, tobacco companies are now only able to buy slots between 9:30 p.m. and 5 a.m. Curbing the influence of tobacco ads remains an uphill task. Health Minister Nafsiah Mboi considers tobacco companies are much smarter than that. They influence public officials and use the House of Representatives to retain their rights to advertise as much as possible, as long as they pay.
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