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Open rate is related to email marketing. In the electronic marketing business people use email for the purpose of their promotional activities. Many firms or companies use emails to stay in touch with their clients as well as to advertise their services or products. One thing is common in them. They all wish that people will open the newsletters in their emails as many as possible. In short they desire for a good open rate. The open rate is also known as open ratio. It means ratio between the total number of people to whom the emails were sent and the number of people who opened those emails. It is quiet normal that many of us do not open any kind of newsletters. For example, a company has ten thousand subscribers of their newsletters and out of this ten thousand, only four thousand opened their emails, then the open rate is forty percent. Recent marketing statistics showed that the average open rate in B2B (business to business) email newsletter is about 30% where else that in B2C (business to consumer) is lesser at about 20%. Therefore, in general, the open ratio of B2B is almost ten percent higher than B2C. Open rate is a very crucial factor to an advertiser like you and me because if you pay for ten thousand copies of electronic newsletters, then you really want the surety of opening each newsletter. Let me give you an example in this regard. You have bought a car where its specification indicated a top speed of 200 km/h. Sure you expect that you could drive your car to that speed if you wish. Though, it will not be wise to drive that fast. An email publisher counts his or her open rate by an embedded code of image. In outgoing emails a transparent pixel of 1x1 is embedded. If a client tried to display the image in the email, a request will be sent to the server of the image and that newsletter will be considered as opened. Even though, she or he may or may not read the newsletter. For increasing the number of reading, a source code of image can be embedded at the end of the newsletter. Teaser can be a good alternative to this embedded source code. For example, after four or five sentences, you can direct your clients to a page for further information or more reading. This way, you will find the actual rate or ratio. Alternatively, you could use some web counter or CTR (Click Thru Ratio) software, where the exact open rate can be found. The web counter software could be a complete solution of your click through ratio, open ratio, open rate and so on. You can also create polls by using this web counter software. It may seem to you that 20% to 30% is not a very high open rate. But it is a complex thing and it is more complicated than other things. Sometimes open rate cannot be measured because of many factors. For instance, the clients may only enable the plain text version instead of HTML (Hyper Text Markup Language) version of their email service and often they read email while they are in offline mode. In this situation, your open rate cannot be measured. If you’re still having problem in understanding about open rate, there is a simple word that will help you do just that. Click Here to check out this simple word and find out how you could leverage on it to make money online.
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open rate, email marketing, B2B, B2C, CTR, Click Thru Ratio,
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