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A website speaks of your business. Are your designs investment? When a designer hands over the design, it should be investment overtime and convert visitors for you. With technology advancing, you will have to update your designs, if you target conversion optimization. There are certain questions, you should be asking yourself: Will your design serve the purpose for your business? Will your design convert visitors into customers? Will your website’s design last longer? Does your designer really understand your business? When a designer works for a hefty sum, is it an “expense” for you? If it is, you really need to start seeing things differently. A good design appreciates and helps grow your business. Saving on your design might not always pay? The hard way to look at it is redoing the design all over again because you didn’t get the desired ROI (Rate of Interest) in the first place. Believe, it is four times more effort. The thing with expending more money on your design is that it saves your money in the long run. Design isn’t about visuals or front-end but the engineering costs associated as well. With new application every time, your developers will have to integrate, which can be troublesome if your design isn’t compatible. On the contrary, many web design companies India have started adopting the feature of good designer’s portfolio. The conversion rate of good designs is better. A designer must take into account the usability and conversions besides designing applications, websites or landing pages. Paying designers hefty amounts is not a problem unless they “design” well. When looking for a designer, make sure you have your checklist with you. What to look in a designer? Skills: Designers love critical reviews from other designers. Dribble, will help you get a clear picture of your designers portfolio. If your designers scores 100 hearts, it means the designers work in appreciated by others. If the score is low, it means either the designer is new or doesn’t fare well. Remember, not every designer uses Dribble. Logical Abilities: A design doesn’t have to be created for the sake of it. A designer should understand your business perspective, your potential customer’s feedback and design accordingly. Analytics Awareness: A designer must know how to read Google Analytics or survey columns. One’s decisions should be based on the reading of analytics report. Optimizing Conversion Rate: Your design could be beautiful yet it doesn’t convert, it is not worth it. A designer should understand conversion optimization. Remember, the goal is to convert visitors into customers. Check Designs Usability Go through the portfolio of your designer and check the usability of their designs. Their designs should make sense and help in boosting your ROI (Rate of Interest).
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