Many marketing experts consider the competition to be the key qualifier for a successful business plan. While many business owners will choose their product as something that has always interested them, that forms their passion, the experts will recommend that if the competition for the dream product is too stiff, that the future business owner consider specializing his or her product, or changing their product altogether. A key place to measure your product competition is to look it up in your favorite search engine. If you get hundreds of hits, then you will have significant competition. However, if the number of hits fits on a single page, you may be onto something. At this point, you may consider designing a business that puts you onto that page. Ultimately, you would like to be the first entry on the results page. This is what SEO Einstein can do for you. |
SEO (Search Engine Optimization) techniques work on the copy on your website. As you write descriptions of your product, the search engine algorithms attempt to match your website to customers who are looking for your product, or something similar. In their early stages, search engines simply looked for the most instances of a keyword. For instance, if a customer searched for shoes, the search engine would return the website that mentioned “shoes” the most. Modern search engines operate in a much more sophisticated manner, using keyword instance, localization, and social media to refine how well the search results match the customer’s intents. Since search engines are the major advertising portal of an online business, you may suppose that you need to become an “SEO Einstein” to promote your products. Fortunately, this is not the case. There are excellent companies that can make the copy at your website search engine friendly and leave you to focus on your core competencies.
One of the key components that impress search engines is the freshness of information. A website that uses appropriate copy but never updates that copy, loses its rank in the search results. Creating fresh engaging copy that not only pleases the search engines, but also engages your live customers can be a significant challenge. Fortunately, SEO Einstein is available to supply you with this content on a regular basis.
If you are considering an online business, then it is smart strategy to analyze your competitioncarefully. As you do so, you should have concrete plans to deal with your competition for any possible scenario. One of the best ways to do this is to let the experts at SEO Einstein keep you at the top of the search results pages.
SEO Einstein You’re guaranteed to generate a much higher volume of traffic to help you move your product or make your mark on the internet known.
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