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With the reach of Internet to every nook and corner of the globe, online marketing has gained new heights. In today’s technologically advanced & competitive world, promotion of products/services by any company can be easily done via the World Wide Web. Having a good website is very essential, if a business wants to establish its presence online. So, let us discuss in this article a few things about Web Designing and Development. About Web Designing And Development Web Designing And Development is all about designing a good website that not only helps in promoting the business but also aids in increasing online sales. Website structure, architecture, fonts, imagery and website layout are the prominent areas of Web Designing and Development. The sole purpose of Web Designing and Development is to facilitate communication between the company & potential buyers. Design and usability, therefore, are the central elements in successful web designing. The Basics Of Web Designing And Development There are several factors that influence the direction of the entire Web Designing And Development process. A website must satisfy few parameters to be ideal and successful. Some of them are: Goal A perfect website must be designed and developed in a way that it creates a strong online identity for the respective business. A website is, undoubtedly, one of the best marketing and promotional tools. By increasing the visibility of the online business globally, it provides new sales channel for the company and increases sales. Target Audience An ideal website must serve the purpose of satisfying the audience for whom it is meant. With clear, measurable design purposes and website objectives, it must focus towards achieving proactive feedbacks, acknowledgements and reactions of the visitors. Navigation Easy accessibility is one of the most important features of an ideal website. A website should be designed and developed in a way that it includes layered site maps and organized links. Simple and clear options help the users to easily navigate the website. Graphics To enhance the attractiveness of the website, illustrations and graphics must be incorporated but it should not be overdone. Background and text color combinations, high contrast, simple, visuals, slide shows as well as compressed file formats make the websites appealing and elegant. Content After the development of basic structure, useful content must be added to highlight and give meaning to the graphics. The language used in the content should be simple. Outlining or concept mapping should be done to prioritize important information. Hence, all the fundamental principles of Web Designing and Development, when combined together, ensure that the website proves to be a success & achieves its ultimate goal i.e. to generate maximum online sales.
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