If you are consistently adding valuable content to your websites and other sources of E-commerce and your sales are down, then maybe you need to think about how the psychology of the human mind thinks and makes decisions while drafting your content. The "Transportation Story Technique" is one of the most powerful sales tools available due to its ability to lower inhibitions and subconscious resistance to sales and persuasion techniques. What is "Transportation" and How Does It Help Sell? Something magical occurs to our brain chemistry when we become consumed by a compelling story. Ever since we were children, we all loved to get utterly lost into great stories-from movies to good books people enjoy being taken away and completely "Transported" into the story, leaving behind all of our daily problems and issues. What else can really keep us up all night flipping through the pages of a thick, hard-backed book with tiny font in bad lighting? A story that you dread the thought of actually being forced to put down until we know what happens in the end, or "who done it?" or if the hero actually gets the girl, etc. Nothing else can be as magical to us and for a moment, our brains are actually momentarily fooled into believing that we have actually been transported to another place and time away from our lives What Does this Have to Do With Writing a Blog About Soap? Interestingly, it turns out that the psychological condition of being "Transported" during immersion into a story, review, narrative or any literary medium, actually significantly lowers Human inhibitions when it comes to persuasion and sales techniques. We can use this technique to serve as persuasive writing when you want the reader's compliance towards purchasing a specific product or service, or engage in some type of behavior that is in your best interests. How To Use "Transpiration Story Techniques" To Persuade In Blogs Psychological research from Brown University and Tim Brock found the simple reasons why stories that we find compelling to be so persuasive: Transportation (from our lives to somewhere, sometime else) is very persuasive to our subconscious and actually works to manipulate several different areas of our brain at once. In fact, Transportation is so powerful at tricking our brains that we do not even notice it happening. The Human Brain is Easy to Manipulate Our brains are easy to manipulate, that is why we can be brought to tears in a 90 minute movie, or inspired to do something great after a motivational talk, or go after the girl we never thought we were good enough to talk to after reading a poem about love and being incredibly moved being moved (ok, maybe a little over the top on that one, but I think it could happen to some men, right?) Human brains are easy to fool; that is why we jump in horror movies, ride roller coasters and how Magician David Blaine has a career. Have you ever dreamed something that felt so real you would swear that it actually happened? These are what Psychiatrists call “Transportation Events,” and as content writers, we can use these persuasion techniques in our content to help push the Readers into the direction we are trying to take them in; whether it is to opt-in to our list, buy our widgets, or wherever your specific goal for the reader (consumer). According to the available Research on Persuasive Writing and Transportation, the best writing styles and tools that work best are: Detailed imagery: Imagery paints the picture for the story. It’s hard to understand how scary Mordor is without Tolkien giving you detailed descriptions of the barren landscapes, the looming presence of Mt. Doom, and the horrifying screams of the Nazgul. Suspense: How do you get people to finish a story? Leave them begging to know the end in the beginning. It’s hard for us to not finish things that catch our attention, so lead with something exciting first, not later. Irony and Symbolism: Stories like George Orwell's Animal Farm are so popular is because the stories really contain hidden tales through metaphor (such as illustrating the rise of Stalin in the form or farm animals). Many good stories include these elements so that the reader will have an “Aha!” moment, allowing them to fully understand the author's hidden message. Modeling: If you're looking to have someone change a behavior (or take a desired action), you can “model” the action via a story. When we listen to transformation tales, we re-imagine ourselves as the main character, and according to the research, it makes the action easier to understand. These techniques are all designed to take the reader (consumer) into a mindset that is more open to suggestion and the idea of purchasing your products and services. With a little practice, you should see your sales from your copywriting jump exponentially. For the Latest and Best Free Online Money Making Techniques and Methods please visit Attorney Stewart's Free Blog
Related Articles -
E-Commerce, copywriting, how to write persuasive copy, how to earn money online, Earn Money with a Blog,
|
