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Festivals area time for rejoicing and merry making and are best celebrated with family and friends. India is a country of numerous cultures and religions, each having their own festivals and important occasions. However, there is one festival which is celebrated with a lot of joy and enthusiasm all over India and in many other parts of the world too. No prizes for guessing right, it is Diwali indeed! Diwali is one of those rare festivals which have a universal appeal as not only Hindus, but people from other faiths come forward to celebrate this beautiful festival of lights as well. Every year weeks before Diwali arrives, everyone starts planning and preparing for the five day long festivities. With the countdown for Diwali having already begun this year, there is an urgent need to quickly make arrangements for a grand celebration. What with cleaning and decorating of the house, various food items to be made, invitations to be sent out and gifts to be purchased, Diwali time is a very busy time indeed. Hence, it is important for the whole family to unite and work together as one to ensure a fabulous and flawless Diwali celebration. However, it is not possible for every person to be close to his or her family during such occasions. There are a many Indians who live over seas for several reasons life jobs, studies, businesses, etc. and are not able to come home for all the festivals. Nevertheless, just like all of us, people staying abroad also want to be a part of the festivities back home, even if they can’t be physically present there. Internet is what makes this possible for them. Unlike the olden times when people had to wait for days and months together to hear from their relatives living abroad, in today’s world a person can talk to anyone living anywhere instantly. Internet has indeed made the world a smaller place! Internet is, in fact, a blessing for all those people living overseas, especially during festival times, as not only does it allow them to wish all their near and dear ones back home but it gives them an opportunity to express their love for them through gifts and cards as well. Thanks to “online shopping”! Exchanging gifts is an integral part of many festivals, especially Diwali. The main purpose of gifting is to show our affection towards people. Also for elders it is a way of giving blessings and wishing good luck for the future. Hence, while people in India get busy making preparations for Diwali, their relatives living abroad get busy checking out the latest and most suitable gifts for their family and friends back home. I am sure, like me, all of you also have relatives and friends living abroad and so you would definitely know how badly they want to come to India to celebrate special occasions. However, due to various prior commitments or leave applications not getting approved, they are not able to make it for the festivals. At such times gifts prove to be very helpful as they not only act as symbols of their feelings and love for their family members, they fill in for their physical absence too. Owing to this great importance of gifts, a number of websites offering to send gifts anywhere in the world have become very common. While some websites send their products through courier services others have a number of local tie-ups in all the places they provide delivery, hence making gift delivery in various places possible. Also with the added advantages like prompt delivery of gifts, same day delivery of gifts and even mid-night deliveries being offered by many websites, sending timely gifts to any part of the world has become one of the most easiest and simplest things to do. Yet another reason for the ever growing popularity of such websites is the amazing discounts and fabulous deals offered by them, especially during the festive season. In fact, every website tries to do something different and something better than the others so as to attract as many customers as possible. Some offer greater discounts, some free-home delivery and some a better range of products, thus giving each other fierce competition. However, the consumer benefit from this competitiveness as he or she gets ample choices to choose from. Whatever services a website may offer its popularity mostly lies with the Diwali gifts it sells. During festive times, most of the concentration is on various gifts. Some of the most popular gifts sent to India during the famous festival of Diwali are traditional gifts like puja thalis, earthen lamps, statues of gods and goddesses; fun gifts like crackers, gizmos and gadgets; home decor and home fragrance gifts like scented candles, oil burners, reed diffusers;eatables like traditional Indian sweets, dry fruits, chocolates, cakes; general gifts like flowers, greeting cards etc. Hence, through online gifting Indians living abroad can also easily be a part of Diwali celebrations with their relatives and friends back home. After all it’s not always the physical presence that matters but the thoughtfulness that counts!!
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