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As the World Wide Web widened its scope and thousands of websites soon became lakhs and millions and billions, search engines were created to make it easy for users to find the web pages that would give them the information they are looking for. When the search engines started crawling the entire internet in search of relevant information n that was available on the net and produced on the monitor screen whatever information that was found there, the algorithm that was used was simple as the scope of the web was not as mind boggling as it is becoming by the day. Search Engine Optimization was also simple and involved only submission of the URL of the website to the search engine. Things have changed considerably now as millions of websites are added to the web every day and hundreds of thousands of websites vanish from the net every day. Now search engine optimization is not simple as the number of websites that have to be scanned by the search engines have gone up exponentially and the number is rising by the day. Search engines use complex algorithms and change the logic of their search constantly so that the search results are displayed faster and are more relevant for the user who is looking for information. The search results also need to be geographically relevant as users are most often looking for local and current information. Thus search engine optimization or SEO UK is specific for local websites in the UK and will be differently by search engines as well as users. The need for search engine optimization is also growing as there is always fear that if a website is not effectively optimized for search engines it may get lost in the ocean of websites that could have similar content. Geographically relevant SEO such as SEO UK for websites catering to a local audience is also important so that increased traffic can give instant returns for these. Search engine optimization has become an ongoing process and there is a lot of effort involved to make the websites visible and ranked high on the search results. But the most important factor to make the website popular is the quality of the information available on the website and its relevance to the users. If the information or the products and servicesor both are useful for the visitors, the website will gradually but surely become popular without the constant pressure of fine tuning the website and optimizing it for the search engines. Lyan Smith is author of this article. For further details about Search engine optimization and SEO UK please visit the website.
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