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The past decade or so has witnessed a number of revolutions in technology for laymen. These technologies add to the ease and comfort of the people using it. However such technological break-through started becoming similar and was not exactly out-of-the box ideas. But as it is said, whenever things become stagnant, brace yourself for a revolution. And the revolution came in the form of augmented reality apps. These apps threaten to blur out the thin line which divides the virtual from reality. And one day, they might even end up doing that. This technology is available since the 1930's. However, with the advent of the smart-phone age in recent times, getting AR applications within the reach of a common man has become possible. Cell phones are paving the way for the advancement in this technology. These apps are based on the technology which helps to layer the rendered image onto natural surroundings. They have made the addition of graphics, sounds and also real-time feed-backs, to the natural backdrop on a virtual front. According to Ronald Azuma, AR apps can be defined as something which bridges the real world with the virtual world, is interactive and in real-time, and it creates three dimensional outputs. There are apps development Singapore companies which offers you applications where in all you need to do is point your mobile to the clear night sky and it will help you locate and view all the stars out there in the space along-with its name and also constellations which they may be a part of. Talk about reaching out for the stars! With the availability of this technology, sky is the limit, when it comes to thinking of possibilities of its uses. The current world of AR uses live video feed which is digitally enhanced with CGI. For example, a user can use the camera of his mobile device to see the real world along with strategically placed computer generated visuals. AR is obscured content mostly hidden by marker images. To view them, the marker needs to be displayed, steadily, for a certain amount of time, so that augmented reality apps can analyze it and then display the augmentation. This has been quite a hit with advertisers, where they use this technology in traditional print medium to create 3D models of their products. When a user hovers his smart phone over such an altered image, he will get to experience the 360 degree imagery of the product. Depending upon the type of augmentation used, this can go as far as giving details of the product, probably even project a life-size model of it! AR technology also assists tourists in navigation. It ties up with GPS and location based services to portray a virtual field in which all your essential places can be viewed. Some apps development Singapore has created an app which helps backpackers and common people alike. With this augmentation, you just need to lift up your cell phone and view the local food joint or the nearest library through the camera lens projected virtually. With all the pros stacked on its side, AR is here to stay. Augmented reality apps are changing the way we see the world, literally. As long as the generated augmented content remains appealing and pioneering, consumers will certainly approve them as a novel and fun twist to conventional marketing technque.
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