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The battle between Bing and Google is getting personal, with bothsearch engines fighting to become more socially connected.Microsoft recently added social features to Bing in response to Google s January rollout of Search Plus Your World (SPYW) . Both forays into social integration try to bring your friends andconnections into your searches to help uncover references you mightnot find otherwise. But Bing and Google are taking different routes to incorporatesocial features into search. Google is going heavy on Google+ andblending social content right into its results, while Bing says itwants to keep search results pure and cordon off itsFacebook-focused social features to the sidebar. PCWorld s comprehensive review of Bing s social additions is coming soon,but until then here s a feature showdown between Google s SPYW and Bing s social features (BSF). SPYW vs BSF: A quick breakdown Bing s new look Google s SPYW results are broken down into three columns. On thefar left, you have Google s navigation column for modifying searchresults into as image searches, news searches, and time-specificsearches such as data from the past month or year. Google s centercolumn features its regular search results along with links andother data pulled from your own posts and your circles on Google+.To the right of Google s main search results is a space to showGoogle+ content, such as product pages, popular videos, images, orpublic posts related to your search. The new BSF features a main column of results, and to its left isspace for a column called the snapshot. Snapshot pops out fromlinks in the main search results and surfaces actionableinformation such as hotel rates, maps, online reservation tools,and restaurant reviews. To the far right is Bing s new sidebar,which shows relevant social information including posts fromFacebook friends, experts from around the Web, and your friends activity on Bing. Search Results: The purity test Google search with social content Bing says its new social integration will not affect its searchresults. Instead of cluttering your results with social updates,we re honoring the purity of the core web results, Microsoftsays in a blog post announcing the social overhaul. Google, on the other hand, has not been shy about significantlychanging what shows up in its main search results. Take, for example, a search for the HBO show Game of Thrones. Mypersonalized search results included items you d expect such aslinks to the official series site and Wikipedia. But I also gotimages related to Game of Thrones that have been shared on Google+,posts from connections on Google s social network, and relevantlinks that were shared by my Google+ connections. Google s traditional search If I turn off the social features function by clicking the globeicon in the upper right corner of the page, I get Google spre-SPYW results with no Google+ data included. You can also turnoff Google s social search permanently in your search preferences . So both search engines are offering results unsullied by socialnetworking data, but Google no longer offers this by default (ifyou are on Google+), while Bing does. (After this story was posted on PCWorld.com, we learned thatMicrosoft s claim that Bing is honoring the purity of the coreweb results and putting social results off to the right sidebarmay not be all it s cracked up to be. Search Engine Land reports that when you re signed in to Bing the main searchresults still include a few links based on your Facebook likes anditems trending on Twitter. Bing first introduced social features to search in 2010.) Search snapshot Bing s Snapshot column doesn t really have an equivalent featureon Google. Sometimes Google shows links to a map to the right ofyour main search results, and you can click a pop-out arrow formost links to a see a site preview. But that s not quite the samething as collecting actionable data into one spot. Bing s Drake Hotel Chicago results The new Bing is in limited release, but from what I ve seen,snapshot is something you are more likely to get when searching forcommercial information such as flight, restaurant, and hotelreservations. Bing also doesn t appear to be doing anything toonew with its snapshot column, it s just a better organizationaltool than was available before. Microsoft offers an example of a search for Drake Hotel Chicago with snapshot information such as a hotel rate-finding tool, a listof sites with reviews, and images related to the search. If you dothat same search on the current version of Bing, you get the samerate finding tool, along with links to related photos. And if youclick on a link to Bing Travel you get the map, and links touser reviews. So snapshot appears to be more of an reorganizationof information you can already find on Bing. To get similarly actionable information on Google you have tovisit place pages on Google Maps . Social column. We are high quality suppliers, our products such as Beauty Equipments Manufacturer , China Cryolipolysis Slimming Machine for oversee buyer. To know more, please visits Ultrasound Cavitation Slimming Machine.
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