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We want to make sure they re getting the facts accurately, Brown said Thursday in an interview, his first extensive commentson the string of incidents. You know, I m a scientist. The factsare what they are. After Kanagala Seshadri Rao was found shot to death on an Allstonstreet on April 19, Brown went so far as to write to all theparents of admitted students to tell them about the killing - eventhough they might otherwise never have heard about it. Such thingsdo happen at large urban schools, he told them. The university also faced an awkward dilemma the day after Rao sslaying: 1,000 admitted students were descending on campus for openhouses. Kenn Elmore, the dean of students, stood in front of the groups andsaid hello. Then, like Brown, he brought up Rao s death beforeanyone could ask about it. It would be unusual for us after such a terrible incident to noteven acknowledge it, Elmore said. I wanted them to see thatit does affect the community, to give them a sense of who weare. Even BU s website has prominently featured straightforward storiesabout every negative incident on campus this semester. It is an approach that differs strikingly from crisis managementtactics at many other universities. For instance, following the Jerry Sandusky child sex abuse scandal,Penn State University gave its students talking points aboutdiscussing the scandal during interviews. There used to be a sense that things should be hushed up ortalked about quietly, a kind of institutional arrogance, like, Wedon t need to talk to our people, said Stephen Burgay, vicepresident for marketing and communications. It s not like thatanymore. If the response to Brown s letter-writing campaign is a reliableindication, the strategy seems to be working. A few parents wroteback to BU. While some said they would rethink sending theirchildren to the school, most of the responses were positive, saidBurgay, and the rest were just writing to complain about theirfinancial aid award. We are high quality suppliers, our products such as China Solar Home UPS , outdoor battery cabinet for oversee buyer. To know more, please visits High Frequency Online UPS.
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