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The term Pay Per Click can be defined as a type of Internet /Online advertising that is mostly used on Social media sites, including search engines, where the web user clicks and the advertiser pays only when the ad is clicked. When we opt for outdoor advertising, we have to spent huge amount as compared to Pay Per Click. It’s an essential part of the Internet Advertising which formulates a useful strategy to reach the target audience. It is vastly known advertising method which works on the base of per ad clicked. Basically, pay per click is dependent on keyword selection and that is why it is also known as ‘Keyword Advertising’. The main objective is to choose a correct and appropriate keyword. First we register an account than we create an ad campaign by registering it by certain keyword and target multiple locations. We follow Bid strategy and at last we create an ad group to be published. Effective services can generate significant turnover for a business if executed appropriately. The success of this campaign is dependent mainly on the correct keyword as to emphasize the visibility of ads to the targeted audience. The strategy of PPC was originated in 1996 and after that it is on the top of search engines. It is an integral part of social media marketing which gives an advanced hand to the owners to publish their ads online at the cost effective rates. After the introduction of this service to the market many companies like Web Management, Amazon, Webimax etc. became the brand name in providing such services to the clients. It is the best way to reach target audiences but when handled carefully. If it is not handled correctly then it would be waste of time as well as of money too. Everything has their Pros and Cons, the campaign should be adjudged properly. Poor copy and Narrow keywords should be avoided in the campaign as they give negative effect to the campaign. PPC is an effective advertising strategy which provides visibility to ads through various beneficial components. As in today’s scenario every third person is a social media user which means the ads are viewed by millions of users. The advertiser can experience the wide reach of the ads towards the large number of customers. The main usage of this service can be seen in the traffic they generate for the site. They start generating traffic in a short spam. The ads which are published online specifies the target audience and these audience has been identified in terms if sex, age, gender etc. These advertising strategies can substantially increases the traffic of the customer to the site. The generating of this traffic improves the conversation rate of the company. This service provides a range of benefits to the companies as compared to other online marketing strategies. Although these services crawling visitors to websites, advertisers must ensure to provide them with the quality services and develop a long lasting relationship with them. It can generate a lot of traffic to a site in a short span of time but at a cost. To increase the traffic on the site and to make the site visible in the top results of the search engines, Pay Per Click services gives an advantage to the business owners to grow their online business.
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