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Finding Sparkle in Jewelry Stores - Knowing the Four C's of Diamond Shopping by Andrew Stratton






Finding Sparkle in Jewelry Stores - Knowing the Four C's of Diamond Shopping by
Article Posted: 11/11/2013
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Finding Sparkle in Jewelry Stores - Knowing the Four C's of Diamond Shopping


 
Business
Knowing the reputation of the jewelry stores you visit to shop for sparkle is beneficial. It is also a good idea to ask loved ones, friends, and work colleagues about their experiences. Check the Reliability Rating of each shop with the Better Business Bureau (BBB). It would be wise to find out about the qualifications of the employees. Inquire about the staff members' appraisal and gemological education. Ask the jewelers about the trade organizations they belong to and what is required to join these organizations.

When you are visiting various jewelry stores, getting as familiar with the industry as possible will make your shopping experience more successful. This is the case whether you are buying for someone special in your life, or whether you are looking for something for yourself. Your enjoyment and appreciation will be added to if you know that you have made the purchase that is most fitting for yourself or the recipient of the jewelry.

If you are shopping for a diamond, such as an engagement ring, be aware that the value of it is based on four different types of criteria, known as the four C's. The criteria include the color, clarity, cut, and carat. The color is graded from being colorless to that of being yellow. Clarity refers to the level of flawlessness in the diamond. The cut is the style or design in which the diamond is shaped for polishing (an example would be the brilliant cut). The cut does not refer to the shape of the stone, such as oval, pear, or square, but to the symmetry, polish, and proportioning of it. Finally, the carat refers to the weight of the diamond.

The weight of the diamond is often described in terms of fractional parts of the carat or as a decimal. If at jewelry stores the carat is communicated to you as a fraction, this represents not just one weight, but a range of them. For example, a diamond that is ½ carat would weigh in the range of .47 to .54. If the weight is not described to you as a fraction, the retailer should provide you with two pertinent pieces of information: first, that the weight of the stone is not exact, and secondly, that the reasonable range of weight tolerance or weight for each fraction is being used.

When you are browsing the display cases at jewelry stores in your city, you want to be assured that you are making a wise purchase. To know that, take the opportunity and the time to get your diamond education. Being as diamond savvy as possible will be to your advantage! This will allow you to know when you have found value and a good deal.

To find jewelry stores in Birmingham, AL, visit: http://brombergs.com.

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