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What do you think as to why be it important to build an ecommerce website? It is just to get more and more customers by just a mouse click. People these days believe in time management. They prefer to buy online than going out for shopping. If you build an ecommerce website it enables them to buy the products directly from their home and make payments at that particular site. Although the investment in a online store is more than a traditional store but it reaches far and distant customers and extends your presence to prospective clients. One might be sitting in the front of the desktop at his office or at home or anywhere else, or even might be on your online store through a Smartphone, iPad or other such devices and making a purchase thus increasing your revenue and expanding your business. You need a standard website which should have all the additional functions in spite of fewer complexities to develop and manage technically. So you need to choose a service provider facilitating a package with an expert technical advisor i.e. full time support system consisting of the vital components required. The necessary components required to build a successful ecommerce website are: Easy and user friendly shopping cart software
To improve your user’s experience you need to choose the right shopping cart software that will present your products in a customized and sophisticated manner and also perform all the business functions. It should provide you essential features some of which are:
• Powerful inventory management system • Orders management & tracking system • Customer relationship management tools • Provide “Wish List” facility • Essential marketing tools A merchant account
A merchant account allows the businesses to accept payments by payment cards, say, debit cards or credit cards. The costs incurred are the set up costs, monthly costs and the part of the sales percentage of the sales to the account provider. Before getting a merchant account research the market well to get the best services in a low cost. There are several official payment processors like Paypal, EBS, Autorize.net, CCAvenue, or PayU.
Getting web traffic
After soon as you start your online store, you need to be conscious about getting huge web traffic. Ask your shopping cart software service provider to make your store rank well in search engine sand access you other sources to get web traffic. If they do not then you can take the help of other service providers who will provide you this service. You need to get good volumes of visitors for your business to be successful. You can also follow the instructions below:
• Ranking good in search engines You can also hire a specialist who will optimize your website. You need to make your buyers land on your website and for this you need to gather good web traffic. • Emailing You can mail a list of existing potential customers and inviting them to visit your online store offering them deals. • Access a web analytics package For converting visitors to customers you need increase your visitors gradually and for this you need a tracking system. A web analytics package will allow you to track the visitors. You can track the websites potential audience, share of voice and buzz, behavior like what paths they follow after the home page. This can help you track even your faults and improve those areas which are restraining them to purchase and leave your website without shopping. • Update your website The more you update your website, you get more visitors and hence more business. Shipping and Delivery Systems
Gradually you will start getting orders through your online store on a bulk rate. So you need to fulfill their requirements by delivering them. For this you have to look for some services that will pack your products and deliver it to your customers. Also a shipping facility is also required for you to contact who will carry your products to your long distant customers. You will have to pay some fees or charges to them for these services.
Conclusion
The most important decision for you to make is to choose the right shopping cart software. This decision can be the sole reason of your success and failure as well as the sole criteria in differentiating customer shopping experience from other online store owners.
To build an ecommerce website not only allows your customers to buy goods only for themselves but also for their family, relatives, friends and other relatives and provide them a direct delivery through providing a shipping address. The person can make the payment from his personal account and provide the address of the person to whom he wants to gift the item. Kaushiki Chatterjee is a marketing executive responsible for content marketing, development of relationship with clients, customer need identification and value maximization, generating leads, customer retention for iQeCommerce and work as a key player in challenging and creative environment. To know more visit http://www.iqecommerce.com/
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