Olly Murs is big business in the music industry. To date he has sold over 10 million records worldwide. He is currently in Australia for a return series of concerts and was featured on morning current affairs TV doing a promotion for this. This is how I, as a 60 something, came to know about him. I must admit I saw him perform one of his big hits and I said:- "that guy reminds me of a younger Robbie Williams". Now that was not the track with Robbie on it by the way, but I felt his swagger and smooth confidence had all the hallmarks of Williams, and I liked both him and his music. |
Now if you read my other articles you will know I analyse lives according to a new 12 year cycles theory that I have pioneered called 'Life Cycles'. It is a simple to understand theory based solely on bio-data, so it is not the occult. I'm like Elliot Ness, I dig around in people's lives for interesting stories and because those in the public eye have a fair bit written about them, it makes my job much easier. You probably would not want your privacy infringed, but with fame comes less privacy. At any event I don't engage in gossip and deal only with well-established facts.
However, I do it from a unique angle, by looking at every 12th year in a person's life, for new beginnings/new directions in what I call their 'Year of Revolution' (ie. the ages of 12,24,36 etc). So I put my deerstalker cap on with Olly. He was actually a bit older than I thought he might be at 29, so I had to trace back to the year 2008, when he was 24 (14th May,2008 to 14th. May,2009). I look for stories of transformation that either contain personal high achievements or were pivotal in leading up to them. Same formula for everyone, it's 'falling off a log easy' to understand.
OK, now back to Olly's story. Prior to his discovery on The X Factor, he had worked in a call centre and then a recruitment agency in his home city of Witham in Essex and was a member of a two man local covers band called Small Town Blaggers. However, in terms of pursuing a serious music career, he had struck out twice before with earlier X Factors, when he didn't make it past the stage when he had to audition in front of the producers. In short, at age 23, there was nothing to suggest his coming new age/new direction.
In 2008, at the age of 24, he took himself off on a three month trip to Australia as a backpacker. He basically wanted some time out with his current life. I'm going to let Olly speak about this trip in his own words, because subjective comments are always the best. I don't have to speculate, I know. I'm going to quote from a 2012 interview here:- " It's just been mental! And it's all thanks to Australia. I came here confused about what I wanted to do, and I left with a clear head. I thought, 'I'm going to concentrate on my music and do The X Factor; I'm going to do the audition.'
I was here for three months with not much money. I really thought it was something I should do. And when I was walking around the streets I was like, 'What am I doing? I'm in a weird country, I've got no friends. What's going on?' But I loved it. As I said it was a great experience." I actually study what are key turning point moments and I've found it's often some random event, like a casual comment on how he should give it one more go, that can happen. I'd need to speak with Olly to find out if that was the case.
So, in the next part of his age 24 year, being around the first half of 2009, he was now back in the UK and he had to try out again for the early auditions of X Factor. True the show itself didn't go to air till September, but it would have been well before that, when he presented himself for the third time. It must have been "third time a charm", because he made it through the 'Boot Camp' rounds, until he became a Finalist and finished second at age 25. He was now properly discovered and his career has soared.
I realise I might be criticised for not showing a perfect correlation, between The X Factor result and his age 24, 'Year of Revolution', but then again Olly himself has come to my rescue with his own words. This is just one of many outstanding illustrations of 'Life Cycles' theory in action. Yes, there is some subjectivity, but no-one could argue there aren't cold hard facts supporting it. Olly, I toast your success and I wish you an even bigger tour Down Under the second time around. You are dedicated, you have the talent as a songwriter and you are a hard worker, and that's a combination that's very hard to beat.
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