Whether you are speaking at a seminar or writing an article for your company’s blog, it’s essential to engage with your viewers and readers. Creating a fun and informative speech seems like a manageable task because you’re just talking, right? Wrong. Surely, a similar blog post must be easier, right? Wrong again. You have to speak persuasively. By definition, “persuasion” means trying to get someone to do or believe something through sound reasoning. The opposite of persuasion is manipulation, and its purpose is to unfairly mislead others in order to benefit the manipulator—not the audience. |
Your audience influences the credibility and reputation of your company. Depending on their reviews, your business’ ship of success can either sail toward the beautiful horizon or sink like the Titanic. To avoid the latter result, focus on your audience and spark interest. By speaking persuasively, initial sparks burst into massive flames.
Speaking persuasively through written words doesn’t include stage fright like speeches do, but it is harder to engage with your target audience simply with words. Save the academic essay theme and tell a story that doesn’t require a boring tone or a bibliography. Draw readers into your fun, engaging, and somewhat narrative-like articles that will benefit them through the information you provide and keep yawns of boredom at bay. Our tips can be applied in order to speak persuasively through text and speeches, ensuring success for your company. First you must ask yourself these questions:
What are my goals? Who is my target audience? What questions do they have that I can answer? What’s my topic and plan of action? What are the audiences’ takeaways? What are my company’s takeaways?
Once you’ve answered those questions for your next speech or article, you can create an outline for the project. By utilizing the following tips, your outline will transform into a clear roadmap to your goal: success.
60 Seconds on the Clock — A minute might not be long enough for most people, especially for those giving a speech for the first time. The tip here is to not only grab the attention of your audience, but hold it as well. If you can’t get your audience interested in what you have to say within a short time frame, the chances of them paying attention and listening decrease.
Establish Credibility — Your audience, even after hearing the groundbreaking pitch for your speech, aren’t yet interested in in your topic. Instead, they are interested in why you’re giving a speech on said topic, and why they should believe a word you say. Establish your credibility without hesitation, and without positioning yourself as being better than your audience members. Present and showcase your stories of success with proper data to back them up, but remain humble. Furthermore, be transparent. Audiences are more likely to respect you when you openly admit your past not-so-successful projects. While it’s a paradox, it will enhance your credibility
Ready, Set, Engage! — Congratulations, you’ve grabbed the attention of your audience and they are ready to hear what you have to say. However, don’t spend the entire time talking to your audience, but rather with them. Connect with individuals on a personal level, which can help develop trust between yourself and potential clients.
Clear and Concise — The typical human brain doesn’t pay attention to boring things, especially when they are too long. It’s not about the length of your speech; it’s about the quality of the information you’re presenting. Additionally, gear the topics explained in your speech toward what the audience members want to learn about. If your speech includes information the audience desired and doesn’t stray off-topic, you’ll be golden in their eyes. Your audience (the consumers) received their requested products and is satisfied. Now what?
Call to Action — While it’s great your audience was able to get what they wanted, what about you and your company? Sneak in a “call to action” by providing evidence. Don’t limit yourself to plain charts and graphs to explain your past success stories; try creating a visual image in the heads of the audience with case studies, similes, metaphors, analogies, and more. These methods help create believable ideas in the audiences’ minds, which can result in another client, another employee, or—with luck—someone up higher on the corporate ladder who is more than happy to connect you with similar people.
Despite stumbling over your words due to shaky nerves and stage fright, speaking with an audience and engaging with them can be a rewarding experience. Keep in mind, however, that while persuasion can be used properly, it’s can also be abused. For your company’s speeches and articles, don’t try to force a sell. Sale pitches can be saved for a later time, since they can be as painful and frustrating as trying to swallow abnormally large vitamin tablets without a drink. Instead of forcing a sell at the end of your speech, offer a Q&A session that will further help you engage and connect with your audience—and possible future clientele.
If our Orlando Digital Marketing Firm and SEO Company can help you and your business speak persuasively or answer any questions you have, visit our website or give us a call at (321)-236-BUZZ (2899).
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