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To launch properties in south East Asia, Middle East & North America The Panoramic Group that has 16 properties across India and 9 worldwide is planning for major expansion in India and overseas – the strategy for the next two years is to acquire one property a month in India and one property every quarter internationally. The group's vacation ownership brand, magic Holidays, owns all the properties under its portfolio. “In the next 5 years, the Panoramic Group wants to establish a global footprint through Magic Holidays with its portfolio of properties both in India and abroad. The group is planning to buy brown field properties and launch greenfield projects in new locations. Our expansion plans focus on two things now – increasing our customer base and propagating our franchise model which will help spread our network,” said Hitesh Kshatriya, COO, Panoramic Group. As fas as the destinations are concerned the focus is on south India. In the north the company is on south India. In the north the company is mainly looking at Uttarakhand and Rajasthan. In the international arena, the group is planning to launch properties in South East Asia, Middle East & North America. “Magic Holidays owns resorts in the US – North Carolina, Ohio and New York; Thailand – Phuket, Pattaya and Bangkok; and one in Auckland, New Zealand. We are looking at several other destinations and our focus is on those places where Indians frequently holiday. These International properties will be converted into resorts”, said Kshatriya. This apart Magic Holidays has an affiliation with RCI, which allows its members to stay at 4000 RCI- affiliated resorts in the world. Kshatriya believes that one of the biggest strengths of his company is the ability to understand its customers. “We provide properties in some of the best locations in India and offer timely bookings. Even though we are new players in the timeshare market, our pro-active attitude has helped us expand our customer base and also made other players in the industry sit up and take notice of us,” he stated, adding that with deterrents like inflation, the cost of holidays for Indians has been increasing. “This is the reason why the demand for affordable holiday options is increasing and we are here to fulfill that gap. We offer resort facilities and activity options catering to multiple age groups, also appealing greatly to large Indian vacationing families. Our resorts offer options including spacious accommodation with studio apartments and kitchen facility that provides certain independence, which is attractive ho holiday seekers who prefer family holidays and often travel with extended families.” The company also sees a lot of potential in the tier II and tier III cities in India and is focused on tapping the market big time. “To do this, we have developed our franchising to reach out to a larger customer base beyond metros and major towns” stated Kshatriya.
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