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Conversion rate refers to the percentage of website viewers who met any of the goals that you have for your website. If your website's goal is to sell a product, the conversion rate will refer to the percentage of your website viewers who actually bought a product from you. If your website's goal is to increase subscriptions to your newsletter, your conversion rate would refer to the percentage of your website viewers who entered their emails to receive your newsletter. Although there is that assumption that the internet marketing company in Australia you hired will take care of all the work, there are ways that you can do to increase your page's conversion rate. First is to know what your unique selling points are. You need your website viewers to know what separates you from the rest of the competition, and no one knows this better than you, the business owner. These unique selling points will form a valuable portion of your content. If you want to ensure that you deliver the right words, do not leave the entire content curation in the hands of your hired internet marketers. Work with them side by side. Proof their work if it captures what you have in mind. Likewise, let them improve the ideas that you want to put on your website. They are called internet marketers for a reason. Second is to understand who your target market is. At this point, researching on your consumers' demographics come into play as this can help your site convert significantly. Know what they want from your website and what kind of design appeals to them. Know what they think are relevant information and make sure to have those appear on your website. There are a lot of ways you can do demographic research. You can work closely with your hired internet marketers as they are most likely experienced using tools such as Google Ad Planner, Google Insights and other webmaster tools. Last is to test everything on your website before pushing it to live. If you want your website to convert, make sure that the links and functionalities are all working. Do not rely on your hired internet marketers to test everything. Before everything goes live, test the website for inconsistencies and oversight. When testing, use the website from the perspective of the people who you want to use it. Is it user-friendly? Is it intuitive? Are the elements on your website overshadowing the buttons designed to make your website convert? You can also split test several variations of your website design to know where user interaction is most high or where website viewership is strongest. Since the goals that you want to spark from your website viewers also depend on design, split testing with the aid of your hired internet marketers can help you arrive at the best website ever. Increasing your website's conversion rate may be a function and everyday goal of any internet marketing company in Australia or in the world for that matter, but you also have to do your part in assuring that your website truly meets its goals. After all, no matter how carefully designed and well-written your website is, if it fails to convert, then all that beauty accounts for nothing.
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