Recruiters in Asia-Pacific are expected to achieve aggressivegrowth in 2012 despite global uncertainty and the threat of theEuropean crisis, according to Web-based recruitment softwaredeveloper, Bullhorn. In its 2012 Staffing and Recruiting Trend Report, it highlightedthat 93 per cent of the recruiters expect more revenue in 2012,with specialist firms best placed to achieve growth in skills-shortmarkets. The report surveyed over 548 recruitment firms worldwide including 85 within Asia-Pacific. In booming sectors, such as mining and IT, a niche understandingof the market is driving success for recruiters. |
It is alsoproviding an opportunity for a new generation of recruiters; withprofessionals from industries such as mining, IT and law crossingover into recruitment, Bullhorn Asia-Pacific sales director, BenFuller, said. According to Fuller, one of the biggest drivers for this businessgrowth is recruitment technology and social media. However, recruitment firms in Asia-Pacific lag behind their NorthAmerican counterparts when it comes to sourcing candidates throughsocial media. The survey showed 77 per cent of Asia-Pacific firmssuccessfully placed candidates sourced via LinkedIn, 15 per centvia Facebook and nine per cent via Twitter.
In comparison, 87 percent of North American recruiters placed candidates sourced viaLinkedIn, 17 per cent via Facebook and 11 per cent via Twitter. Italso reported that some Asia-Pacific recruiters are still unsure ofthe value of social media. 38 per cent rate its effectiveness insourcing candidates as neutral and 33 per cent said its mostchallenging aspect is that it cannot be measured. The point of social media is that it is a two-way conversation.Clever recruiters are using social media platforms strategically;engaging with candidates and developing relationships, Fullerstated.
He also added that many recruiters are now using social media tosource candidates; However, he claimed that they should effectivemake use of social media platforms rather than simply usingLinkedIn as a resume database. Other statistics from the survey include: 79 per cent of respondents said the top reported benefit of socialrecruiting is finding passive candidates Other strategies to source new business are joining professionalgroups (57 per cent) and maintaining an online presence (39 percent) 38 per cent of firms agree that social networking is a criticalclient acquisition channel Social media also has a positive impact on business, with 60 percent citing the building of brand awareness as a significantbenefit The inability to measure results and effectiveness is the mostdifficult aspect of social media, according to 33 per cent ofagencies, followed by the time it takes to use it, 26 per cent ofrespondents said.
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