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No one can challenge the statement that content is essential in any website. Although images can do an equally great job at communicating with the viewers of the website, there is just more room for talk in content than simply using images. Thus, the crucial role of a content writer in any web development endeavour. Definitely, when it comes to writing for websites, investing on a single type of content writing will not work. You need a variety of styles to keep your website relevant, and a content writer who can wear as many hats as possible to put your website on track can help you in that area. One of the first hats a writer wears is that of a general article writer. This helps especially if you are managing various websites for your different businesses. You need a general article writer who is flexible to write on a variety of topics. Although having a writer for your particular niche helps, it is more practical to have a writer who you can rely on for content on health, travel, food, pet care and everything in between. Another hat that a writer wears is that of an SEO writer. A significant percentage of a website’s success lies in its visibility in the search landscape. If the website is nowhere to be found on Google or any search engine of your choice, then consider all the efforts in coming up with the website weak. With an SEO writer on board, you are assured that the content is not only relevant to your intended audience, but also to search engines. Also, you have the combined skills of a content curator, a keyword researcher and a keyword competitor analyst all rolled into one. If you are selling tech items such as internet plans, broadband systems, computers and application software, it is essential that you have a technical writer as part of your web development team. At some point, you will need a writer who will articulate your technical ideas and knowledge and bring it to a level that your market will understand. Unless you are confident in your content writing skills, a technical writer is crucial as they can manage your website content plus others such as a user's manual, a product manual, brochures, tutorials and guides. A content writer can even wear the hat of a blogger who comes up with short and creative content about a product or service you are selling. Blogs are effective marketing tools as the tone most blogs take is light, fun and easy to read. Most blogs are free form. Bloggers can be as creative as they want with the posts that they come up with. They can add infographics, photos and videos in the content for a richer website experience. There are more hats a writer can wear aside from those previously mentioned. At the end of the day, you need to have a writer who can aptly and ably deliver the content requirements you have in mind for your website. Screen potential writers according to their niches and perceived competence. Make sure that they follow standards on writing etiquette and rules against plagiarism. After all, content plays a big role in your identity and credibility building.
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