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Android's smartphone market share likely to peak this year: idc - China Inflatable Paintball Bunker by grehh hernjer





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Android's smartphone market share likely to peak this year: idc - China Inflatable Paintball Bunker by
Article Posted: 12/26/2013
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Articles Written: 1951
Word Count: 371
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Android's smartphone market share likely to peak this year: idc - China Inflatable Paintball Bunker


 
Business,Business News,Business Opportunities
Google's Android will still be the king of smartphone OSes in fouryears, but its market share will erode as Windows Phone takes off,according to a report from market research company IDC. By the end of 2012, Android's smartphone market share will be 61percent, but by 2016 its share will have dropped to 52.9 percent,according to IDC. Also, the continued success of the OS willincreasingly depend on Samsung Electronics, IDC said. During the first quarter, the Korean vendor accounted for about 45percent of all Android-based smartphone shipments. It was followedby a number of companies retrenching themselves or slowly growingtheir volumes.

Despite a slow start, Microsoft's Windows Phone will be the secondmost popular smartphone OS in 2016, helped by Nokia's strength inkey emerging markets, IDC believes. Windows Phone's market share will grow from 5.2 percent in 2012 to19.2 percent in 2016. However, lately Nokia has struggled not just in the smartphonemarket, but also with its line-up of feature phones, which is whatit currently depends on in emerging markets. For Windows Phone toeventually reach that second spot, according to IDC, the companymust maintain its foothold in emerging markets.

On Wednesday, Nokia launched three phones , which it hopes will help the company do that. Unsurprisingly, IDC sess a bright future for Apple's iPhone.Although a small market share decline is expected -- from 20.5percent to 19 percent -- IDC expects significant overall shipmentvolume growth to continue through 2016, it said. Also, there will continue to be a market for BlackBerry, despiteResearch In Motion's current woes, according to IDC. It will find aplace in emerging markets where users are looking for affordablemessaging devices, it said. The market share of BlackBerry OS market will be 6 percent in 2012and will still hover there in 2016.

Overall, vendors will ship nearly 1.8 billion mobile phones thisyear, compared to 1.7 billion units in 2011. By the end of 2016,IDC expects 2.3 billion mobile phones will be sold to the channel,it said. Send news tips and comments to mikael_ricknas@idg.com.

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