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Internet marketers know how crucial list building is in making any online business a success. Most of them will also agree that SEO is increasingly becoming a critical component of list building. SEO is the way to promote the business that creates opportunities for generating passive income and backend sales and increasing loyalty. For instance, one form of list building is viral list building. This process works by sharing and telling a friend about a particular brand, product or service. This means that they should have something to tell. They found this ‘something’ either from your website or other websites linking back to yours. How these people end up reading your contents, that can be an article or press release, is the work of SEO. Perhaps, they used a relevant keyword or phrase that you are competing against, and Google is able to put your web page in the first results page (top 10). They might have read on your Facebook or Twitter account that you are giving away coupons, for instance, that they may access if they will get friends to like your Facebook page or become a fan or follower. To continue, before a visitor may share your contents with his or her friends and receive the incentive, the visitor needs to subscribe first. Thus, with SEO that makes the website more visible to more people, you are list building and building it further by asking new subscribers ‘tell a friend’. Hopefully, these friends will also subscribe and share your website to more people. Highly responsive list building is done in this way. Visitors become more sophisticated by the day. You should provide them compelling reasons why they should give you their email addresses at most and share your contents. The incentive itself must express the value that it represents specifically in terms of added convenience or time savings. SEO kick-starts list building. However, there are specific factors to consider before you create loyal fans and subscribers. For example, you have to consider the process on how you will build the email list. There should be an opt-in form. The simpler, the better. You may collect the email address first before prioritizing to capture other demographic information like age and gender. The opt-in form must be in a place that can be easily seen. Try to experiment where you should put the opt-in form. The rule of thumb in list building, however, is putting the opt-in form at the top of the web page. This location increases list building conversion rates. The form contents are also important. Keep the wording straightforward. Make sure that the would-be subscribers know where to put their names and email addresses. There should be auto-responses on the email inbox's to let the new subscriber that the information are saved and verify the email address. Just make sure that the opt-in form is not password- or login-protected. Web crawlers are not able to pass through these forms. They will not be able to determine the value and rank-worthiness of the page. Protected pages only negate the purposes of SEO which is driving traffic and making the website rank higher on results pages. John Richards has many years of experience creating and developing books, eBooks, manuals, and videos, on a variety of subjects, including online wealth, pet care, Internet marketing, direct mail, health and wellness, and CD/DVD distribution service. John's website provides ideas and practical advice for people who want to enjoy the rewards of earning an income from home using simple websites. Visit John's site to discover free information that you can use at: http://commission-riches.com/blog/ Also visit John Richard's blog: http://www.johnrichards-blog.com to claim more free training and gifts. Subscribe to the blog and receive a free ground breaking report on making money online.
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