The online advertising industry in UAE experienced a tremendous growth as a platform for advertising and media spending. The CAGR represented by online advertising industry in the country for 2007-2012 was close to ~ %, reaching a market size of USD ~ million in 2012. The broadband penetration in the country reached 71.0% in 2012, growing from 42.0% in 2007 and was one of the highest in the Middle East in the same year. Although other mediums of advertisement were negatively impacted by the global economic crisis, internet advertising actually benefitted from the situation, with many of the advertisers getting encouraged to opt for this platform. Online advertising acted as perfect medium for the advertisers to get a higher return on their investments. The rising number of internet users in the country, which reached 0.9 million in 2012, has further boosted the usage of online platforms by the advertisers, as they are able to access a wider audience. Search and social advertising accounted for a major share in the online advertising spending in the country. Some of the other emerging segments in UAE online advertising industry include mobile, video and lead generation. Though the traditional platforms such as Google have been the first preference of the advertisers, social media websites such Facebook and Twitter have gained much of the popularity in the recent years thereby further fuelling the growth of the industry. “UAE has one of the most active population in terms of social networking and active blogging around the world. For instance, the country has 3.6 million active Facebook users which represent a penetration rate of almost 43.0% in the population, while the rate goes even higher at 61.0% among internet users” – According to the research report ‘UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment’ by Ken Research. Online advertising would continue to be the fastest growing advertising medium as compared to other media such as TV and print although would continue to account for a small proportion of the overall advertising industry in the near future. The report provides detailed overview on the online advertising industry in UAE and help reader to identify the ongoing trends in the key segments of the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will aid industry consultants, advertising platforms, advertising agencies and marketing companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future. Read More: http://www.kenresearch.com/it-enabled-services/e-commerce-industry/UAE-online-advertising-market-research-report/464-105.html Contact Person: Ankur Gupta E-mail: ankur@kenresearch.com
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