What would you like to accomplish with your advertising budget the coming year? Would you like to launch a new service or product? How do you want to get the word out? Determining the best advertising strategy for your needs could be like finding a needle in a haystack and should be left to the professionals. |
Full service communications agencies are generally smaller companies who know their stuff well. Specialized agencies do know their stuff well as they are professionals in one specific field. But, it is certainly a mighty job to hire 10 different agencies to accomplish your advertising goals.
Way back in 2008, I worked in a Dallas company that won the project of a very big consumer product goods client. Prior to our agency winning the project, this business was using more than 15 different companies for their advertising needs. Every division had different contacts, different agencies and different targets to reach. You would not believe the amount of mismanagement that existed. In addition to that, their brand image was getting highly inconsistent.
Employing a full service communications agency is an ideal solution to fulfilling all your advertising needs. Specialized companies may offer excellent talent, but could you think of the greatness a full service communications agency can accomplish if they employ exactly the same expertise level as these smaller agencies? Here are some considerations to make before hiring a full service communications firm.
A customer must make sure that the full service communications agency they have hired is able to fulfill all their advertising needs. Smaller “full-service” agencies might claim to have the ability to provide you with everything, but it is not at all possible when they only have a staff of 10 individuals at their office. When they don’t have the ability to perform, they may be outsourcing your job and increasing your costs over the top to allow them to benefit from the work you have given them.
You will find the companies that call themselves “full-service” and outsource everything. However, there are the companies that really are “full-service” and may fully support each and every channel of marketing. These companies are generally bigger firms that have employed experts in each channel they provide services in.
My personal opinion is that you should hire a full service communications agency that has a great deal expertise to provide you with. It really is important to have a right talent supporting you when strategically planning your promotional initiatives. You should have people in your team that know your brand image, brand personality and your goals/objectives. They must also be able to understand the market and your competition. Overall, they should be experts in their specific fields and should be able to support your marketing campaign the way you want.
By utilizing one company for all your needs, you are going to save time in planning the campaign, have a consistent brand image, and possibly reduce your cost too. Having this information is vital to the success of a marketing campaign and getting the outcomes you desire. Actually, most likely even surpassing the outcomes you would expect. For more details, please visit here - http://www.noisybeast.com/
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