... on Facebook that is. For businesses and private individuals alike, the need to be 'liked' is universal. It works as some form of validation from social media. If people like you on Facebook, it means they approve of you. And that feels good on so many levels. You start to become more confident with the way you conduct your business. You feel more at ease knowing that you are doing things right for your business because you are engaging pretty well with your target audience. But for first time business owners who are on Facebook, getting people to like your page is a lot of hard work. In this article, we share with you some tips on how to be liked on Facebook. It does not work like a miracle. Tip #1: Be likeable! There is no point in aiming for likes if you are not something to like about in the first place. Make sure that your website looks organised. Content must be of high quality, cover photos, profile pictures and other images should not be pixelated and there should be active engagements seen on the Facebook page. It is important that as you tidy up your Facebook page for liking, you are available for engagement. Reply to comments your page has so far received or reward your likers with a little reward or treat from time to time. Tip #2: Share quality content! One of the best ways to engage with people on Facebook is to share content that is relevant to them. And it is important to share content that your page likers will use so you stay relevant in their eyes. Where do you get quality content to share to your likers? • Write them! If you have a blog, write your thoughts on your blog and put the link on your Facebook page. Your blog will definitely be at an advantage too, as it receives traffic whenever your Facebook likers open the blog link. • Get from reliable and valuable resources! Never forget to quote the authors of the content you share on your Facebook page. Tip #3: Always remind to like and share The power of networking is easily felt and seen on Facebook. A simple word of mouth can catapult your number of likers from 2 digits to 3. Whenever you make a post, do not forget to remind your current page likers to like and share that post. By doing so, people on their friends list can see their activity and if they happen to be interested in opening what they recently liked or shared, that is a potential liker waiting out there in the open. Tip #4: Request for likes offline Sometimes, you need to do something outside of the ordinary. Especially if you are not happy with the current number of likes your page has so far, it is essential that you reach out to your friends or family members to like your business page in hopes that their friends will do the same. Initiate that ripple effect as soon as you think you are not getting as much likes as you plan to have. It definitely does not hurt to go beyond your initial plan of garnering likes. Request from it personally and it is impossible not to get what you wish for. Remember: likes is not all there is to Facebook. It is essential that the people liking your page are in fact interested in what you have to offer and they are not simply dummy accounts to increase your number.
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