So, what are gifts premium? In order to keep you brand alive and active, it is extremely important to understand the concept of giving and receiving. A company must think of giving away gift items to engage their customers and to be able to forge customer awareness and commitment. One way to do this is by giving gifts premium to your valued customers. |
Providing gifts premium to your customers has a lot of purposes. Apart from the primary purpose of fostering relationship with the client, it also serves as a promotional merchandise. Most of the time, giving gift premiums to customers is part of an integrated marketing campaign in companies. Further, they also use this premiums as an opportunity to launch and test their products. For example, if you are working in a beauty and cosmetics company, you can give gift items to your customers or clients to assess and gauge their reaction to these new products.
For companies looking for corporate giveaways for their valued customers. Here are some of the most common gifts premium.
1. Gift boxes - Gift packs are the most common type of gift premiums that companies give away to their customers. Basically, it is a collection of items or products. The main advantage of this type of giveaway is that you don’t have to choose for a specific product to give away. Through this, you can sample a lot of your products to the customers.
2. Digital products - Who says gift premium must be tangible? This day and age, most customers are already digital natives or are already familiar with the internet and online landscape. Some companies opt to give digital materials such as electronic books. They show that your company is evolving and adapting to the trends. Also, these gift items are shareable to everyone, hence, an increase in reach in terms of the promotional aspect of your brand. The disadvantage of this is you have to sample your audience and customers to understand if they are suited for these types of gift premium.
3. Branded useful items - Companies also normally give branded items. Most of the time, they organize a group of highly useful items such as pens, notepad and universal serial bus or USB. These items are branded for better impact. You can put logos on your notebooks and pens. You can also put digital copies of your company profile and information in the USBs that you are going to give away.
Always remember that you need to understand your audience and customers in order to effectively choose a gift premium for them. Think of something that can be useful to them but at the same time will help forward your brand initiatives. Good luck on your gift hunting!
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