Amazines Free Article Archive
www.amazines.com - Thursday, December 13, 2018
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133272)
 Advice (160773)
 Affiliate Programs (34733)
 Art and Culture (73641)
 Automotive (145548)
 Blogs (75006)
 Boating (9841)
 Books (17129)
 Buddhism (4122)
 Business (1328034)
 Business News (426289)
 Business Opportunities (366242)
 Camping (10949)
 Career (72751)
 Christianity (15837)
 Collecting (11636)
 Communication (115049)
 Computers (241940)
 Construction (38970)
 Consumer (49645)
 Cooking (17058)
 Copywriting (6567)
 Crafts (18210)
 Cuisine (7535)
 Current Affairs (20373)
 Dating (45769)
 EBooks (19684)
 E-Commerce (48190)
 Education (185126)
 Electronics (83431)
 Email (6389)
 Entertainment (159786)
 Environment (28928)
 Ezine (3038)
 Ezine Publishing (5443)
 Ezine Sites (1552)
 Family & Parenting (110881)
 Fashion & Cosmetics (196378)
 Female Entrepreneurs (11840)
 Feng Shui (130)
 Finance & Investment (310216)
 Fitness (105819)
 Food & Beverages (62819)
 Free Web Resources (7936)
 Gambling (30211)
 Gardening (25064)
 Government (10517)
 Health (629042)
 Hinduism (2160)
 Hobbies (44026)
 Home Business (91542)
 Home Improvement (251226)
 Home Repair (46099)
 Humor (4805)
 Import - Export (5444)
 Insurance (45093)
 Interior Design (29541)
 International Property (3485)
 Internet (190953)
 Internet Marketing (146282)
 Investment (22822)
 Islam (1168)
 Judaism (1357)
 Law (80450)
 Link Popularity (4592)
 Manufacturing (20808)
 Marketing (98728)
 MLM (14136)
 Motivation (18211)
 Music (26997)
 New to the Internet (9475)
 Non-Profit Organizations (4048)
 Online Shopping (129604)
 Organizing (7797)
 Party Ideas (11854)
 Pets (38083)
 Poetry (2234)
 Press Release (12667)
 Public Speaking (5620)
 Publishing (7522)
 Quotes (2407)
 Real Estate (126602)
 Recreation & Leisure (95239)
 Relationships (87431)
 Research (16153)
 Sales (80293)
 Science & Technology (110125)
 Search Engines (23445)
 Self Improvement (153070)
 Seniors (6221)
 Sexuality (35935)
 Small Business (49277)
 Software (82919)
 Spiritual (23460)
 Sports (116459)
 Tax (7658)
 Telecommuting (34074)
 Travel & Tourism (306909)
 UK Property Investment (3117)
 Video Games (13420)
 Web Traffic (11723)
 Website Design (56784)
 Website Promotion (36556)
 World News (1000+)
 Writing (35758)
Author Spotlight
INNES DONALDSON

Offering freelance SEO and content writing services plus much more to businesses across the UK and i...more
INNES DONALDSON

Fresco Creative offer freelance SEO and Online Marketing solutions to businesses large and small acr...more
ROBERT HOWARD

The Word of God is as, “Sweet as Honey”. God has Taken Me Through a Whole Lot of Things...more
MOBILE STYLES

Mobile Styles, the leading on-demand Beauty & Health app in the U.S. delivers talented professionals...more
ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more


Outdoor Signs Part 3: Calculating the Space and Copy Area by Barry Brown






Article Author Biography
Outdoor Signs Part 3: Calculating the Space and Copy Area by
Article Posted: 04/01/2014
Article Views: 762
Articles Written: 133
Word Count: 948
Article Votes: 0
AddThis Social Bookmark Button

Outdoor Signs Part 3: Calculating the Space and Copy Area


 
Advertising,Art and Culture,Construction

LAST UPDATED ON:

Just throwing a banner up on a wall or a sign on a pole could be some of the worst money you'll ever waste if you don't have a "scientific" method for determining the size of letters, negative space, and viewing distance for your sign, coupled with the reaction time an ordinary driver will have when they view your sign at 35 mph - give or take.

Calculating Outdoor Signs Negative Space and Copy Area to Get the Most Impact

In this article, we'll talk about copy area in combination with negative space to give your potential customer the best chance of reading your business advertising banners or main identification signage.

The Copy Area

The copy area of any banner or sign is the area of that sign covered by lettering, including the space between the letters, but not between lines of copy. When we are talking about lettering, this also will include any other graphics, photos, or illustrations that might be used, including your business logo, which may or may not include any copy or the name of your firm.

The copy area is of paramount importance, in combination with the negative space on your outdoor banners and/or sign, because it is what gives your sign decent legibility over an extended distance - which is where your potential clients will more than likely be viewing your sign from.

The Negative Space

Negative space is that area that is not in the copy/logo area. As stated previously, without this area, your sign or banner would be rendered virtually unreadable, and if too little negative space is appropriated, it can have damaging effects on the readability of your sign or banners.

Rule of Thumb for Negative Space

There is a percentage recommended by the United States Sign Council as a "rule of thumb" for negative space on your advertising signs. The illustration should show the combined percentages grouped. Typically, approximately 40% of the sign surface should be the negative space component of its readability, and approximately 60% should be copy. Again, this is a basic guideline, so if you are at 42% and 58%, you would be likely be within good design characteristics for your signage. Find the link to the image below.

HOW TO DETERMINE WHAT SIZE OF SIGN YOUR BUSINESS NEEDS

As we've been discussing, there are factors such as VRT (Viewer Reaction Time), VRD (Viewer Reaction Distance), Letter Height, Copy Area, and Negative Space that need to be determined, and once these factors have been determined, it is possible to determine the size of sign your business will require.

There are 10 steps used to determine the size of banner or sign needed. They are as follows -

  1. Determine speed of travel (MPH) in feet per second (FPS)- (MPH x 1.47)
  2. Determine Viewer Reaction Time (VRT)
  3. Determine Viewer Reaction Distance (VRT x FPS)
  4. Determine Letter Height in inches by reference to the Legibility Index (LI)- (VRD/LI)
  5. Determine Single Letter Area in square inches (square the letter height to obtain area occupied by single letter and its adjoining letter space)
  6. Determine Single Letter Area in square feet: Single Letter Area in square inches/144)
  7. Determine Copy Area (Single Letter Area in square feet x total number of letters plus area of any symbols in square feet)
  8. Determine Negative Space Area at 60% of Sign Area (Copy Area x 1.5)
  9. Add Copy Area to Negative Space Area
  10. Result is Area of Sign in square feet

Let's see how this works in "real" life...

  1. Our car is travelling at 45mph - so 45 x 1.47 = 66 feet per second (FPS)
  2. In a multi-lane high speed environment, as we determined in part one of this article, the viewer will need about 12 seconds to react
  3. Our equation to ascertain the Viewer Reaction Distance would be 66fps x 12sec = 792 ft (VRD)
  4. 792 feet is our VRD. We'll arbitrarily, for this calculation, use the LI of 30 from part 2 of this series. The formula here is 792 / 30 = 27 inch letters
  5. The area of a single 27 inch letter would be 729 square inches per letter - 27² inches
  6. 729 / 144 = approx. 5 square feet per letter
  7. For our purposes, we are going to have a banner made that says "GRAND OPENING THIS WEEK" - so our formula here will be 20 letters x 5 sq. ft. per letter = 100 square feet
  8. Negative space will be 100 x 1.5 = 150 square feet
  9. Your designer can now determine the approximate size of your banner based on this calculation by adding the copy to the negative space

Based on the above calculation, our 28 ft. x 7 ft. banner might look something LIKE THIS.

In Part 4, we'll go into specific formulations for the area of a sign that hone in a little more scientifically on how we calculate signs both in perpendicular and parallel environments.

ABOUT THE AUTHOR

Barry K. Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else! He has been marketing these products online since 1998, and the company he was general manager of in 1998 was the first sign company to be listed on Yahoo!

He invites you to visit his web page on customized outdoor signs online at www.visigraph.com/signs-letters/.

Related Articles - how to make signs, calculating negative space, measuring copy area, outdoor signage,







Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance

World News


LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
NANETTE VICTORIA

Nanette Victoria Spiritual Coach and Intuitive Guide (over 27 years experience) Spiritual Ministe...more
MICHAEL BRESCIANI

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
JAVIER VBOIX

For the time being just a newbie in the Insurance Industry but a quick learner, soon-to-be expert Ja...more
SANDY FISCHEL

Sandy Fischel is the marketing director at And Above All YOGA, a wholly owned division of The Fische...more
CHRISTOPHER EVANS

Christopher is based in the U.K. and is the author and founder of Critical Eye. ...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2018, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license