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Aesthetics play into so many factors of our lives today and this is also true when running your own business. How your office space looks on the outside can influence your business as much as it does on the inside. Discover how it can reap a positive effect. People Appreciate Beauty Most business owners say that customer satisfaction is their number one priority. You want your customers to be happy with the service you provide them with regardless of the type of business you conduct. Part of their satisfaction indeed comes from the aesthetics of the exterior of your commercial space. People appreciate things that are aesthetically pleasing, and often form a first impression based on the curb appeal of your office. After all, it is the first thing they see upon entering your place of business. First Impressions Say A Lot Speaking of that first impression — your customers are going to create a lasting opinion of your business based on theirs. So you want to ensure that everything you do can create a solid first impression with your customers. Once again, that begins with the exterior of your business. Is it clean? Does the building have a fresh coat of paint? Are dead leaves littering the common areas or is leftover snow blocking entry to the parking lot or the office building itself? Potential clients will take note of these types of things when they consider returning to your place of business. Routine Commercial Maintenance Makes a Difference Part of making sure the exterior is well maintained is through routine commercial landscape maintenance. Now that the winter freezes are behind us, in most areas of the U.S., you can begin to focus on beautification of the exterior of your building with greenery as well as florals. Building Owners Can Bank On Commercial Landscaping If you’re looking to make a little green by renting out your building, beautifying it with commercial landscaping can actually boost your property value. According to the Natural Resources Defense Council (NRDC), landscaping adds about 7 percent to the average rental rate for office buildings. The research also found that customers are willing to pay between 8 and 12 percent more for the products sold in retails areas with mature tree canopies. Now you can take that straight to the bank. Beautification Improves Employee Productivity Another benefit of commercial landscaping services comes in the form of more efficient employees. The NRDC also reports that office workers clearly prefer to work in an environment where nature is near. As a result, they have improved health and feelings of job satisfaction, as well as reduced stress levels. Having happy and healthy employees is certainly a benefit to any business, since the Centers for Disease Control and Prevention (CDC) states that healthier employees are more productive and “companies that support workplace health have a greater percentage of employees at work every day.”
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