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Blog is one of the very popular mediums to attract readers and in turn increase lead generation. Remember a good blog will not only attract visitors, but also the search engines. It is therefore imperative to have a blog that is state of the art and written with diligence. Here are some tips that can help you sell your blog: 1. Make you blog easy to skim Reading is a long exercise and most visitors like to skim through the blog. Make your blog easy to read and avoid using long paragraphs and complex sentences. If needed look out for custom website solutions and content management systems. Use pointers, break the copy in different parts and use sub headings. Pictures and videos might be more helpful. Some of the leading content management systems also allow you to add a lot of white space in the background. 2. Keep in mind the search engines Don’t over optimize the content that it looks spam, but use proper relevant keywords and link them back to appropriate pages. Also, provide references and sources from where the information is obtained. Write quality posts with relevant back links and avoid duplicate content. If Google finds it, your site will be penalized for sure. 3. Tell a story Though you hear it very often, telling a story really works. Find your voice and tone and keep the story compelling and interesting. Use good words and perfect grammar. Avoid making it too verbose. (Go to the first point, easy to read) Apart, make sure that you proofread your copy twice so that your visitors do not end up commenting pointing out the mistakes. If you are hiring an agency for developing custom website solutions, also make sure they can help you with storytelling. 4. Market it well Yes, Sales isn’t the same as marketing, but marketing the blog well will make a whale of sense especially, when content marketing is such a mainstream media now a days. To market your blog, run a bloggers outreach program and guest post with them or become a contributor and link back the posts to your blog articles in respective categories. Also, approach some of the leading social influencers and propose them to promote your blog. You can also leverage upon the social media marketing and go ahead for native advertisements and sponsored posts on Facebook and Linkedin. This gives good visibility to a wide-range of audience globally. If you do the above things well, your blog will surely be a great success and remember, content is king. More people interested to read your content, means, more customers or prospects at least. And if you are not much confident, custom website solutions provider agency will always come to your aid and improve the site’s readability, manage the content publishing and even market the same well across the various platforms and social channels. Ultimately, this constitutes better lead generation and more happy customers.
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