For a very long time, SEO writing was all about writing 500 word blog posts. It was the winning mantra for SEO specialists till it wasn't yielding results any more. Google’s algorithm update in 2013, turned the tide as more importance was given to articles and contents that had in-depth information about the topic. |
The change was mainly because the search engines had realized that people searching for a particular topic were doing so as they are in need of information about it. Search engines were becoming searcher friendly and rightly so. This put many content creators on the back foot as SEO writing wasn't any more about ‘how much’ was being written but ‘how in-depth’ it was. This though, prompted many websites to publish contents that had in-depth information about the topics, products or services that were marketed on-line.
But again, search engines prioritize contents that instigate readers to read and in that case, longer contents may be too long for readers’ liking. This had put many modern day content writers in a fix as they aren't very sure about how much they actually need to write. There isn't a clear answer to whether it is best to keep it short and simple or make it diverse and in-depth. Ultimately there are a few things that influence the size of contents and those help determine the length of the content for a particular campaign.
The best way to go about it is to analyse the advantages and disadvantages of it to have a fair idea on what might be best. We shall discuss both types of contents for that purpose; Lengthy Contents Usually the longer format of contents is those that are written for about 2000 word and above. Longer formats are used popularly for e-books, videos, webinars, resources and guides. A longer format is helpful as it offers more information, is compelling and insightful.
Advantages • Promotes though leadership and establishes content credibility • Can provide quality back links • It satisfies the needs of a deeply subject interested audience • Offers a deeper and broader view about the topic discussed • Usually such contents are evergreen and can be used as the basis for further research • Increases user engagement as the readers spend more time on the content • A dedicated mechanism is allotted by search engines for reading lengthy contents Disadvantages • Increased has never guaranteed a higher ranking • There are lesser chances for lengthy contents to go viral on the internet • The length makes it difficult for it to be shared on social networks • It cannot capture the attention of majority of audiences • Not everyone has the time to read lengthy articles
Shorter Contents Anything that is less than 1000 words is considered to be shorter content. Blog posts typically fall into this category. Advantages • It is fun to read • High possibility to become viral online • Attracts traffic • Can be mobile friendly • Easy to share on social networks
Disadvantages • May be short on information • Contents can be shallow • In-depth analyses is not possible
www.digitalseo.in a Digital Marketing company has researched a lot on these and have found out that both types serve different needs and hence it is imperative that businesses understand that the size of contents that serve that need should be chosen. More ideas about Long vs Short contents will be debated at length in their blog blog.digitalseo.in
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